Top Sustainability Influencers in India to Partner With
In today’s world, sustainability is more than just a trend; it’s a responsibility. Many brands are now focusing on eco-friendly products and practices to connect with the growing audience that cares about the environment. To build real connections, partnering with sustainable influencers in India can be a game-changer. These influencers make sustainability practical and relatable for their followers. Along with influencer-led campaigns, working with a meme marketing agency can further help brands create viral and creative content that spreads green messages in a fun, shareable way.
If you are a brand looking to promote eco-conscious values, here are some of the Top Sustainability Influencers in India you should consider partnering with.
Aishwarya Sharma
Aishwarya Sharma is a well-known sustainable fashion influencer in India. She shares unique styling ideas that promote eco-friendly clothing, second-hand shopping, and wardrobe recycling. On her Instagram, figuramoda (17.4K followers) regularly features brands that use ethical production methods and focus on reducing waste. Her content is simple and easy to follow, inspiring people to make better fashion choices that are good for the planet. She also shares tips on how to build a mindful closet with fewer, better-quality items.
Pankti Pandey
The influencer behind the account Zerowasteadda, with 412K followers on Instagram under the handle zerowasteadda, offers simple advice on cutting plastic, composting, and switching to sustainable products. Her tips help people start their eco-friendly journey with easy, daily changes. Zero Waste Adda is trusted for guiding her audience towards reducing their environmental impact, making sustainability achievable for everyone.
Arushi Sana
Arushi Sana is a sustainability content creator who focuses on green living and mindful consumption. On Instagram as arushisana (99.8K followers), she shares her personal journey toward minimalism, zero waste, and climate awareness. Arushi collaborates with sustainable brands and shows her followers simple ways to make eco-friendly choices in their daily routines. Her honest approach and relatable lifestyle tips encourage many people to start caring for the planet.
Ravneet Kaur
Ravneet Kaur, the creator of Haryali by Cherie, is passionate about sustainable living, organic gardening, and reducing plastic waste. Her Instagram handle haryali_by_cherie (238K followers) is filled with helpful content on composting, growing your own food, and using natural, eco-friendly products. Cherie makes sustainability look simple and accessible for everyone, especially those who want to start living green at home. Her practical tips help people take small but meaningful steps towards a greener lifestyle.
Vani Murthy
Vani Murthy, popularly known as Worm Rani, is one of the most respected sustainability influencers in India. On Instagram as wormrani with a huge following of 364K, she shares her expertise on composting, waste management, and zero-waste practices. Vani’s work has inspired thousands of people to start composting at home and reduce landfill waste. Her easy-to-understand posts help people make eco-friendly changes in their daily lives and encourage responsible consumption.
Saif
The Sustainability Guy is known for sharing clear, practical tips on how to live a more sustainable life. With 64.6K followers on Instagram under the handle thesustainabilityguy, he focuses on small lifestyle changes that have a big environmental impact. He regularly reviews sustainable products, supports eco-friendly brands, and teaches his audience how to make conscious choices. His content is simple, actionable, and perfect for anyone starting their sustainability journey.
Kamana Gautam
My Cocktail Life is an Instagram page that promotes sustainable fashion, eco-friendly travel, and conscious living. With 62.4K followers under the handle mycocktail_life, the influencer shares personal experiences on how to make greener choices while balancing a modern lifestyle. She provides simple tips on sustainable shopping, plastic-free habits, and low-waste travel. Her content connects well with people who want to be eco-conscious without making complicated changes.
Modaninja
Pallavi the face behind Modaninja is a well-known sustainable fashion influencer in India who focuses on promoting slow fashion and mindful purchasing habits. On Instagram as modaninja (68.8K followers), she shares helpful content on building a sustainable wardrobe and supporting ethical brands. Her easy styling tips make slow fashion approachable and practical. She encourages people to think carefully before buying, promoting quality over quantity to reduce fashion waste.
Aakash Ranison
Aakash Ranison is a climate activist and one of the leading sustainability influencers in India. With 45K followers on Instagram as aakashranison, he uses his platform to raise awareness about climate change, sustainable living, and reducing carbon footprints. Aakash travels to spread his message and shares practical, easy steps that people can take to live more eco-consciously. His work is educational, inspiring, and trusted by many in the sustainability space.
Nayana Premnath
Nayana Premnath is a sustainability advocate who focuses on making green living simple and achievable. Known on Instagram as nayana_premnath (11.6K followers), she shares everyday tips on reducing waste, mindful shopping, and supporting local eco-friendly brands. Her honest and easy-to-follow content encourages her audience to make small changes that can lead to a big impact over time. Nayana’s simple storytelling makes sustainability easy for everyone to understand.
Conclusion
Partnering with sustainable influencers in India can help your brand grow in a meaningful and eco-conscious way. These influencers are making sustainability easy, relatable, and a part of everyday life. To make the most of your collaborations, working with an influencer marketing agency in India can help you find the right influencers, plan smart campaigns, and reach an audience that truly cares about the planet. A strong influencer partnership can not only promote your product but also inspire positive change.