Top Indian Instagram Influencers to Follow in 2024

Instagram has grown beyond just sharing photos—it’s now a hub for various activities like marketing, content creation, and sharing reels. People of all ages use it, and brands are seeing its potential. They’re investing heavily in influencer marketing because it allows them to connect directly with their target audience and get honest feedback. This approach is more effective than traditional advertising. Here is our list of Top Indian Instagram Influencers

Influencer marketing works because Instagrammers, or content creators, have built genuine relationships and trust with their followers by sharing moments from their lives and interacting regularly. Followers feel a strong connection with these influencers, which influences their decisions. This is why top Indian Instagram influencers are so valuable—they help people make informed choices about different products.

Instagrammers come from various niches like fitness, travel, fashion, and gaming. Every day, billions of posts are uploaded and engaged with through these influencers. For those unfamiliar, an Instagram influencer is someone who has a significant following on the platform and can sway their audience’s opinions and behaviors.

Who is an Instagram Influencer

Instagram influencers are like digital celebrities who share their opinions and experiences about different industries through photos and videos on Instagram. They’ve built communities of like-minded people and can sway their followers’ opinions and buying decisions. These influencers cover various topics and have different areas of expertise.

Because influencers have the power to influence their followers’ behavior, brands recognize the potential of this word-of-mouth marketing. They collaborate with influencers to promote their products or services. When influencers share their thoughts about a product or brand, it encourages their followers to engage and often leads to increased sales.

List of Top Indian Instagram Influencers

Idiotic Media, the influencer marketing agency in India, has compiled a list of top Indian Instagram influencers to assist brands in connecting with the most suitable influencers.

1- Jannat Zubair Rahmani

Jannat Zubair Rahmani is one of the most influential personalities on Instagram in India. She’s known as a top Instagrammer, content creator, and actress. Her journey began with the TV show ‘Dill Mill Gayye’. She gained immense popularity for her lead role in ‘Phulwa’ and received several awards, including the Indian Telly Award for Best Child Actor and the Boroplus Gold Award for her performance in the show.

2- Anushka Sen

Anushka Sen is a well-known actor and Indian Instagram influencer. She began her acting career as a child actor on the Zee TV serial “Yahan Main Ghar Ghar Kheli.” She has appeared in various TV serials such as “Devon Ke Dev… Mahadev,” “Baal Veer,” “Internet Wala Love,” “Jhansi Ki Rani,” “Apna Time Bhi Aayega,” and “Fear Factor: Khatron Ke Khiladi 11.”

In addition to television, Anushka Sen has also acted in several movies including “Crazy Cukkad Family,” “Lihaaf: The Quilt,” “Sammadhitti,” and “Am I Next.” She has also been featured in numerous music videos like “Is This That Feeling,” “Mast Nazron Se,” “Choorha,” “Chura Liya,” “Teri Aadat,” “Aaina,” and “Meri Hai Maa.” Her performance in the web series “Crashh” earned her a nomination for the Indian Television Academy Awards for Popular Actress.

Anushka Sen values being a good human being and enjoys traveling, which she often shares on her Instagram highlights. She has partnered with various brands for paid collaborations such as Lotus 365 World, Lux New Range, Love Beauty and Planet, Nivea India, and Lakme India.

Anushka Sen has a passion for dance, and she regularly uploads dance videos on her Instagram reels. She is among the highest-paid Instagram influencers in India and is active on other social media platforms like Facebook and Twitter.

MUST CHECK: Instagram Influencer Marketing Agency 

3- Avneet Kaur

Avneet Kaur is known for her roles as an actor and as one of the top Instagrammers in India. Her journey began with Zee TV’s “Dance India Dance Li’l Masters,” followed by her acting debut in Life OK’s “Meri Maa.” She has since appeared in various movies and TV shows including “Mardaani,” “Dost,” “Qarib Qarib Single,” “Mardaani 2,” “Tiku Weds Sheru,” “Luv Ki Arrange Marriage,” “Savitri – Ek Prem Kahani,” “Ek Mutthi Aasmaan,” and “Hamari Sister Didi.”

Aside from acting, Avneet Kaur is a popular Instagram influencer. She frequently stars in music videos like “Kesariyo Rang,” “Hone Laga Tumse Pyaar,” “Tera Hoon Na,” and “Daily Daily.” Avneet received the Gold Award for Best Debut in a Lead Role (Female) for her performance in “Aladdin – Naam Toh Suna Hoga.”

4- Faisal Shaikh

Faisal Shaikh is a prominent public figure and one of the top Instagrammers in India, known as a highly-paid influencer. He gained fame by creating lip-sync videos on TikTok with his friends, forming Team07, and garnered immense love from his audience. Faisal is also recognized as an emerging actor in the Indian entertainment industry.

He frequently collaborates with other notable Indian Instagrammers in music videos such as “Viah Nahi Karauna,” “Fruity Lagdi Hai,” “Kalli Meri Gadi,” and “Nazar Na Lagg Jaye.” Additionally, he prioritizes fitness and maintains a toned physique, showcasing his dedication on his Instagram profile.

Faisal Shaikh has been honored with several awards, including International Style Icon of the Year, runner-up in Khatron Ke Khiladi 12, and participation in Jhalak Dikhla Jaa Season 10. His Instagram highlights feature various aspects of his life, including travels to countries like the USA, Turkey, Dubai, and experiences like his birthday celebrations and brand collaborations.

Partnering with numerous brands for paid collaborations has solidified Faisal’s position as one of the top Indian influencers on Instagram and one of the highest-paid. Some of his notable partnerships include Axe India, Get Beat XP, Style by Tani, Amar Gems, Quirky Perks, and Kurkere Snacks.

5- Sayyed Arishfa Khan

Sayyed Arishfa Khan is known for her acting roles, notably as Geetanjali in the serial “Chhal – Sehh Aur Maat,” and appearances in popular TV shows like “Ek Veer Ki Ardaas…Veera,” “Jeannie and Juju,” “Uttaran,” “Meri Durga,” and “Papa By Chance,” as well as in episodes of “Crime Patrol.”

She’s also a prominent Instagram influencer in India. In 2021, she launched her own makeup brand called Mishey Me Cosmetics, offering products like BB Cream and matte liquid lipsticks. Arishfa has appeared in numerous TV advertising commercials and music videos.

Arishfa keeps her followers engaged through highlights on her profile, featuring MishyMe updates, Q&A sessions, and collaborations with brands like Fairplay and Nykaa. She’s active on various social media platforms, including YouTube, Twitter, and Facebook.

6- Awez Darbar

Awez Darbar is renowned as one of the top influencers on Instagram. He describes himself as a public figure, content creator, choreographer, and entertainer. Awez is passionate about travel, dance, and music. He gained attention for his appearance alongside his rumored girlfriend in the music video “Half Boyfriend” and has also featured in other music videos like “Tum Na Ho.”

His Instagram highlights showcase his interests and experiences, including football, travel destinations like Barcelona and Paris, dance videos, and bloopers. Awez has collaborated with numerous brands for paid partnerships, including Amazon Fashion India and Jio Mart Official.

Apart from Instagram, Awez Darbar is active on various social media platforms such as Facebook, Twitter, Snapchat, and YouTube.

7- Riyaz Ali

If you’re into dancing, acting, or just uplifting content, chances are you’re already familiar with Riyaz. He’s become a sensation online, hopping onto every trend with precision.

Starting on TikTok, Riyaz swiftly became a top Indian Instagrammer by excelling in lip-sync videos, amassing a huge following. When TikTok was banned, he smoothly transitioned to Instagram, where he’s equally successful, boasting over 28 million followers and an engagement rate exceeding 3%.

What sets Riyaz apart is his versatility and knack for excelling in various endeavors. He frequently collaborates with other influencers and celebrities, amplifying his influence. His partnerships with top brands across food, fashion, and lifestyle categories further solidify his status.

His Instagram profile showcases unmatched consistency, with each of his reels averaging 2-3 million views. Additionally, Riyaz actively engages with his fans through comments and frequent Q&A sessions, strengthening his bond with followers. This makes him a top choice for brands looking to collaborate with Indian influencers.

8- Bhuvan Bam

When discussing top Indian influencers, Bhuvan is a name that naturally stands out. His immense popularity is evident with over 26 million YouTube subscribers and 19.2 million Instagram followers, eagerly awaiting his projects.

As one of the top Indian Instagram influencers, Bhuvan is multi-talented, excelling in comedy, singing, and acting. His singles and series like “Dhindora” garner millions of views, and he recently impressed in the Hotstar series “Taaza Khabar.”

Portraying over 16 characters, Bhuvan’s content resonates deeply as he reflects societal figures, making it highly relatable. Despite being selective in his posts and Insta Live sessions, he maintains an impressive engagement rate of over 8%, among the highest for any celebrity.

Known to cause stampedes with his performances, Bhuvan collaborates with brands like Myntra, seamlessly integrating products for exceptional results. Be sure to check out the content of one of the top Instagram influencers.

9- Garima Chaurasia

Garima Chaurasia is a highly talented Instagrammer who transitioned from being a successful model and actress to becoming a mega influencer. Starting her career on TikTok with funny skits, she quickly amassed a massive following. After TikTok’s ban, she effortlessly shifted to Instagram, where she now boasts over 14.8 million followers.

As one of India’s top influencers on Instagram, Garima focuses on fashion and lifestyle content, aiming to be a positive influence on her audience, motivating them to be their best selves. She prioritizes building a strong connection with her followers, engaging with them through replies and frequent Q&A sessions. This personal touch has made her highly sought after by major brands for collaborations.

In her collaborations, Garima showcases her creativity by seamlessly integrating products or services into her content, resulting in instant conversions for the brands. This ability has earned her a reputation as one of the highest-paid Instagram influencers.

10- Siddharth Nigam

Do you remember the kid from the opening scenes of “Dhoom 4” or “Munna Michael”? That talented young actor has grown up and gained significant influence. He’s now one of the highest-paid Instagram influencers, thanks to his authentic journey shared with his audience over the years.

He’s passionate about fitness and regularly shares entertaining reels, often showcasing aerobics and dance routines. Recently, he was also spotted in the movie “Kisi Ka Bhai, Kisi Ki Jaan” alongside Salman Khan.

With his achievements, he’s built incredible credibility as an influencer, leading to collaborations with top-tier brands. One standout quality is his commitment to partnering only with brands he believes in, ensuring genuine and impactful recommendations for his audience. Brands looking to achieve their goals through influencer marketing can benefit greatly from his endorsements. Be sure to check out the content of one of India’s top influencers!