Top 20 Richest Influencers in India to Partner With (2025)
In the fast-paced world of content creation, Indian influencers have carved a niche not just for their creativity, but also their earning power. With social media shaping consumer behavior, these stars are now among the richest influencers in India, brands are lining up to collaborate, and for good reason. If you’re a business looking to skyrocket visibility, partnering with a top influencer marketing agency in India can help you tap into this goldmine of opportunity.
Why These Indian Influencers Matter in 2025
Whether you’re an emerging brand or an established name, these richest influencers in India offer more than just visibility, they bring trust, reach, and conversion. In a digital-first world, consumers connect with faces they trust. These influencers aren’t just content creators; they’re media houses in themselves.
To make the most of this opportunity, it’s essential to collaborate through a leading influencer marketing agency in India. And if you want to ride the trend wave, consider partnering with a meme marketing agency that understands how to blend humor with strategy.
Let’s explore the richest influencers dominating India’s digital space in 2025, and why they might just be your brand’s next best investment.
1. Ashish Chanchlani
With 17.3 million followers, Ashish Chanchlani, popularly known for his uproarious sketches and comedic timing, continues to reign as one of India’s top digital entertainers, his Instagram handle @ashishchanchlani boasts a massive following, reflecting his widespread popularity and influence across social media platforms. He channels his humour into viral sketches and comedic storytelling. His 30.7 million–subscriber YouTube channel has launched hit series like “Ekaki”, and he’s been shortlisted among top global comedy creators. Brands resonate with his high reach, strong recall, and Instagram engagement. As one of the richest influencers in India, he’s a go-to for lifestyle, entertainment, and consumer brand partnerships.
2. Technical Guruji
Tech-savvy Gaurav commands 6 million followers on Instagram and 23.7 million YouTube subscribers, making him India’s top Hindi tech reviewer. Featured in Forbes India 30 Under 30, he’s earned credibility among consumers and brands alike for delivering gadget reviews in simple Hindi. With a 3.8 billion+ view footprint and high authority, he’s an invaluable partner for tech, telecom, and electronics brands wanting trustworthy endorsements.
3. Ranveer Allahbadia
Ranveer mixes fitness, entrepreneurship, and podcasting to create multi-vertical appeal among his 4.4 million followers . Founder of BeerBiceps Media, host of The Ranveer Show, and featured in Forbes 30 Under 30, his influence stretches from fitness to personal growth. Despite recent controversies, his loyal audience ensures robust engagement, making him a strategic partner across wellness, lifestyle, and ed-tech.
4. Amit Bhadana
Amit brings desi comedy with heart, boasting 9.7 million Instagram followers and 24.5 million YouTube subscribers. As the first Indian YouTuber to cross 20 million subscribers, he’s a force in youth entertainment. Popular for his Delhi-centric humor and music videos, Amit’s big-screen brand ambassadorships (like MPL) signal his rise as one of India’s highest-earning digital talents.
5. Bhuvan Bam
With an impressive 20.6 million followers, Bhuvan Bam rose to fame through BB Ki Vines, delivering comedy sketches that resonate across generations. He’s a multi-talented actor, singer, content creator, and now a bona fide OTT star with series like Taaza Khabar. Ranked among the top global Instagram influencers, he’s consistently featured in media discussions for his influence and engagement. Deep brand collaborations with platforms like Amazon Prime and The Man Company, along with his own music releases, underscore his position as one of the richest influencers in India. His storytelling style transcends age groups, making him ideal for both mass-market and digital-first campaigns.
6. CarryMinati (Ajey Nagar)
Standing tall with 21.4 million followers, CarryMinati dominates with his searing roasts, rap videos, and gaming streams. He’s Asia’s most-subscribed individual YouTuber, Forbes 30 Under 30 Asia listed and a rare feat for an influencer this size . From viral beefs to meaningful music drops, Ajey’s cross-platform authority makes him a magnet for brands aiming to tap youth culture. His reach proves precisely why he’s among the richest influencers and a superstar in Indian influencer marketing.
7. Sandeep Maheshwari
With 5+ million Instagram followers and 28.5 million YouTube subscribers, Sandeep is India’s motivational guru. Known for free seminars and emotional intelligence coaching, he’s become a trusted face for self-help and enterprise brands. His ability to connect with aspirational audiences makes him an ideal collaborator for educational platforms and wellness initiatives. He’s rightfully classified among the richest influencers in India.
8. Nisha Madhulika
As “India’s culinary queen,” Nisha has 340 K Instagram followers and over 14 million YouTube subscribers. Her focus on vegetarian, home-style Hindi recipes has built a cross-generational fanbase. Ideal for food brands and kitchenware lines, she’s an influencer with both reach and authority in the culinary space, on the list of richest female influencers.
9. Gaurav Taneja
Known as Flying Beast, Gaurav is a pilot-turned-vlogger who combines travel, fitness, and family life in his content. With around 3.5 million Instagram followers, he’s built a dedicated audience through daily vlogs and heartfelt storytelling. Ranked among the top creators in India, his engagement remains strong and consistent. Gaurav has expanded into TV with rumored participation in Bigg Boss 19, proving his influence extends beyond YouTube. Brands in travel, fitness, and lifestyle space trust him for genuine promotion. His logical voice and emotional appeal make him ideal for purpose-driven marketing.
10. Prajakta Koli
Prajakta is India’s beloved comedian-turned-actress, starring in YouTube sketches and Netflix hits like Mismatched. As of mid-2025, she has around 8.8 million Instagram followers and previously landed in Forbes 30 Under 30, YouTube Originals, and UN climate campaigns. A heartfelt voice for mental health (#IPledgeToBeMe) and climate change (UNDP Youth Climate Champion), she embodies meaningful influence alongside entertainment. Prajakta is a standout for brands seeking relatability, empathy, and authenticity, key traits of today’s Indian influencers.
11. Elvish Yadav
Elvish Yadav is a top-tier YouTuber and comedian who gained fame with The Social Factory. With over 17 million Instagram followers and 17 million YouTube subscribers, he’s known for his Haryanvi humor and reality TV wins (Bigg Boss OTT 2). He also founded a clothing line and NGO, and his ECL-certified cricket leadership highlights his multi-dimensional appeal. Despite a 2023 controversy over a party, his positive comeback showed resilience and loyal audience support.
12. Malini Agarwal
With around 1.92 million followers on Instagram, Malini Agarwal is the digital powerhouse behind MissMalini, India’s leading pop-culture media brand. Launching MissMalini.com in 2008, she transformed from celebrity blogger into a content-to-commerce entrepreneur under the Good Glamm Group. Named among GQ’s 50 Most Influential Young Indians and Fortune India’s 40 Under 40, she’s a verified voice in lifestyle, beauty, and entertainment. Brands partner with her for authentic reach across Bollywood, fashion, and beauty sectors. A recognized influencer marketing agency in India, Malini’s media house continues to shape trends and drive consumer culture.
13. Sejal Kumar
Sejal Kumar is a multi-talented YouTuber, singer, and vlogger with approximately 823K Instagram followers and 1.45 million YouTube subscribers. Since 2014, she’s been known for her “1MinDrama” sketches, travel vlogs, and music covers. Her relatable, upbeat content resonates with Gen Z, and her authenticity has made her a trusted voice in fashion, music, and lifestyle, earning her multiple brand collabs.
14. Dilraj Singh Rawat
With over 5 million Instagram followers and 45.6 million YouTube subscribers, Dilraj is India’s top science-viral creator. Known as Mr Indian Hacker, he began experimenting in 2012 and hit YouTube fame with extreme DIY and stunt videos. His Titanium Army fanbase is among the most loyal and engaged in the country. He’s earned Silver (2017) and Gold (2019) YouTube Play Buttons. Dilraj’s strong STEM credibility makes him a go-to ambassador for educational tech, safety gear, and science outreach. A true trailblazer in Indian influencers, he ranks among the richest influencers in India thanks to his massive following and global scalability.
15. Kusha Kapila
Boasting around 4.3 million followers, Kusha rose from fashion editing to internet stardom with her iconic characters like Billi Maasi and South Delhi Girl. A former fashion journalist with a NIFT degree, she pivoted to digital content in 2013 while at iDiva. Today she’s an actress (Netflix’s Ghost Stories), host (Comicstaan), and voice for modern Indian womanhood. Her recent fitness journey melted hearts and sparked conversation across socials.
16. Aashna Shroff
With just over 1 million Instagram followers, Aashna is a veteran fashion and beauty influencer whose journey started with The Snob Journal in 2009. She’s one of the earliest digital creators in India, now serving as a fashion judge on Myntra Fashion Superstar. Brands like Nykaa, L’Oréal, Estee Lauder, Myntra, and Vivo have collaborated with her, reflecting her status in beauty-fashion circles. Aashna’s presence is steady, trusted, and polished, ideal for high-impact luxury and lifestyle campaigns.
17. Triggered Insaan (Nischay Malhan)
With over 10.9 million Instagram followers and 24.1 million YouTube subscribers, Nischay Malhan, better known as Triggered Insaan, is one of India’s top digital content creators. He rose to fame with gaming reactions, roast videos, and comedy skits that resonate with youth across the country. Famous for his family-friendly approach, his recent wedding and haldi celebrations went viral, reinforcing his emotional bond with fans. Brands in gaming, education, and entertainment sectors trust him to drive reach and credibility. As a top-tier Indian influencer, he ranks high among the richest in India, making him an excellent choice for bold, meme-led campaigns that demand virality and relatability.
18. Tanmay Bhat
A multifaceted creator with 2 million Instagram followers and nearly 5 million YouTube subscribers, Tanmay is a comedian, writer, producer, and entrepreneur. He co-founded the comedy powerhouse All India Bakchod (AIB), wrote for major TV & digital content, and hosts popular reaction series like “Tanmay Reacts.” Named a Netflix collaborator and brand communicator (e.g., CRED), he merges humor with business savvy. His ability to pivot across stand-up, gaming, crypto, and social commentary earned him the moniker of India’s most “opportunistic” creator. A trusted voice for millennials and Gen Z, Tanmay’s appeal spans from edgy comedy to strategic commentary. He’s ideal for purposeful, meme-rich marketing via agencies that blend with cultural currency.
19. Dolly Singh
With approximately 1.6 million followers on Instagram, Dolly is a rising comedic force celebrated for her irreverent sketches and fashion-forward persona. Known for her witty transitions and bold aesthetics, she stands out in the content space with offbeat humor tied to the modern Indian identity. Her comedic appeal has attracted strong brand partnerships focused on lifestyle, beauty, and fitness. she even tried a viral fitness challenge, showing versatility and engagement. Her strong storytelling sense makes her valuable for digital-first campaigns targeting urban audiences. As a mid-tier influencer, she delivers high ROI and shareability, perfect for targeted meme marketing strategies and youth-driven brand engagement.
20. Harsh Beniwal
Boasting 6.7 million Instagram followers and 16.3 million YouTube subscribers, Harsh Beniwal is one of India’s most watched comedy influencers. Known for high-energy skits, he made his Bollywood debut with Student of the Year 2, further amplifying his mainstream profile. His videos regularly go viral, with several earning over 50 million views, a clear indicator of his mass appeal. Collaborations include brands like Moj, boAt, and WOW Skin Science, blending youthful energy with commercial impact. Harsh’s dynamic content format makes him ideal for fast-moving, meme marketing agency-driven campaigns aiming to go viral while hitting both entertainment and brand goals.
Conclusion
In 2025, the power of digital storytelling lies in authenticity and influence. These 20 Indian stars are proof that content, when done right, builds empires. If you’re ready to grow your brand, partnering with the richest influencers in India could be your smartest move yet, and working with the right influencer marketing agency in India or a creative meme marketing agency might just be the secret sauce.