Top 10 Social Media Influencers in India to Follow in 2024
Some people stumble upon their calling, while others actively choose their path. Regardless, social media influencers India have revolutionized how people consume content, and we’re thrilled about it. In India, we have a wealth of internet celebrities spanning various fields like actors, athletes, fitness experts, motivational speakers, singers, dancers, and more. These individuals have gained immense fame through their actions, attracting a dedicated community to their social media profiles, where people spend hours scrolling through their content.
Indian social media influencers keep their audience engaged by not only producing quality content but also by hosting giveaways and interacting with their followers in real-time. Moreover, as more consumers shift online, influencers have become brand ambassadors, further solidifying their influence. At our top influencer marketing agency in india, we’ve successfully helped marketers achieve their goals by partnering with prominent figures in their respective niches. With our expertise in the industry, we’re excited to present a list of top 10 social media influencers who dominate the Indian digital landscape.
Who are Social Media Influencers
“Social media influencers” is a broad term covering individuals with expertise in various subjects. They use this knowledge to educate, entertain, and inspire their followers, earning their loyalty and trust in return.
With their diverse qualities, social media influencers have cultivated a dedicated community that trusts their opinions on brands and products. This opens up numerous opportunities. For instance, according to Neal Schaffer, businesses can generate over $5.20 for every dollar invested in influencer marketing campaigns. Additionally, 80% of consumers make purchase decisions based on recommendations from opinion leaders (source: Oberlo).
The benefits of social media influencers have created a landscape where brands vie for partnerships with influencers boasting large followings. However, it’s crucial for marketers to look beyond superficial metrics like follower count and focus on individuals who can genuinely add value to their brand and drive business growth.
List of Top Social Media Influencers to Follow in 2024
1- Jannat Zubair Rahmani
Jannat Zubair Rahmani, born on August 29, 2001, is an Indian actress known for her work in Hindi-language movies and TV shows. She gained fame for portraying characters like Pankti in “Tu Aashiqui,” Phulwa in “Phulwa,” and Kashi in “Kashi ā Ab Na Rahe Tera Kagaz Kora.”
Her acting journey began with a brief role as a young patient named Tamanna in Star One’s “Dill Mill Gayye” in 2010. However, it was her roles in “Phulwa” on Colors TV and Imagine TV that brought her widespread recognition in 2010 and 2011.
Jannat was also a prominent figure on TikTok before its ban, and she has since built a substantial following on Instagram. With over 43.6 million followers and an engagement rate of 1.92%, she’s a significant presence on the platform. Her reels consistently garner over 2 million views, showcasing her influence as a brand. Don’t miss out on following one of the top social media influencer in India.
2- Anushka Sen
Anushka Sen is a well-known actor and one of the best social media influencer. She began her acting career as a child actor on the Zee TV serial “Yahan Main Ghar Ghar Kheli.” She has appeared in various TV serials such as “Devon Ke Dev… Mahadev,” “Baal Veer,” “Internet Wala Love,” “Jhansi Ki Rani,” “Apna Time Bhi Aayega,” and “Fear Factor: Khatron Ke Khiladi 11.”
In addition to television, Anushka Sen has also acted in several movies including “Crazy Cukkad Family,” “Lihaaf: The Quilt,” “Sammadhitti,” and “Am I Next.” She has also been featured in numerous music videos like “Is This That Feeling,” “Mast Nazron Se,” “Choorha,” “Chura Liya,” “Teri Aadat,” “Aaina,” and “Meri Hai Maa.” Her performance in the web series “Crashh” earned her a nomination for the Indian Television Academy Awards for Popular Actress.
Anushka Sen values being a good human being and enjoys traveling, which she often shares on her Instagram highlights. She has partnered with various brands for paid collaborations such as Lotus 365 World, Lux New Range, Love Beauty and Planet, Nivea India, and Lakme India.
Anushka Sen has a passion for dance, and she regularly uploads dance videos on her Instagram reels. She is among the highest-paid social media influencers in India and is active on other social media platforms like Facebook and Twitter.
3- Avneet Kaur
Avneet Kaur is known for her roles as an actor. Her journey began with Zee TV’s “Dance India Dance Li’l Masters,” followed by her acting debut in Life OK’s “Meri Maa.” She has since appeared in various movies and TV shows including “Mardaani,” “Dost,” “Qarib Qarib Single,” “Mardaani 2,” “Tiku Weds Sheru,” “Luv Ki Arrange Marriage,” “Savitri – Ek Prem Kahani,” “Ek Mutthi Aasmaan,” and “Hamari Sister Didi.”
Aside from acting, Avneet Kaur is a popular social media influencer. She frequently stars in music videos like “Kesariyo Rang,” “Hone Laga Tumse Pyaar,” “Tera Hoon Na,” and “Daily Daily.” Avneet received the Gold Award for Best Debut in a Lead Role (Female) for her performance in “Aladdin – Naam Toh Suna Hoga.”
4- Faisal Shaikh
Faisal Shaikh is a prominent public figure and one of the top social media in India, known as a highly-paid influencer. He gained fame by creating lip-sync videos on TikTok with his friends, forming Team07, and garnered immense love from his audience. Faisal is also recognized as an emerging actor in the Indian entertainment industry.
He frequently collaborates with other notable Indian Instagrammers in music videos such as “Viah Nahi Karauna,” “Fruity Lagdi Hai,” “Kalli Meri Gadi,” and “Nazar Na Lagg Jaye.” Additionally, he prioritizes fitness and maintains a toned physique, showcasing his dedication on his Instagram profile.
Faisal Shaikh has been honored with several awards, including International Style Icon of the Year, runner-up in Khatron Ke Khiladi 12, and participation in Jhalak Dikhla Jaa Season 10. His Instagram highlights feature various aspects of his life, including travels to countries like the USA, Turkey, Dubai, and experiences like his birthday celebrations and brand collaborations.
Partnering with numerous brands for paid collaborations has solidified Faisal’s position as one of the top Indian influencers on social media and one of the highest-paid. Some of his notable partnerships include Axe India, Get Beat XP, Style by Tani, Amar Gems, Quirky Perks, and Kurkere Snacks.
5- Sayyed Arishfa Khan
Sayyed Arishfa Khan is known for her acting roles, notably as Geetanjali in the serial “Chhal – Sehh Aur Maat,” and appearances in popular TV shows like “Ek Veer Ki Ardaas…Veera,” “Jeannie and Juju,” “Uttaran,” “Meri Durga,” and “Papa By Chance,” as well as in episodes of “Crime Patrol.”
She’s also a prominent social media influencer in India. In 2021, she launched her own makeup brand called Mishey Me Cosmetics, offering products like BB Cream and matte liquid lipsticks. Arishfa has appeared in numerous TV advertising commercials and music videos.
Arishfa keeps her followers engaged through highlights on her profile, featuring MishyMe updates, Q&A sessions, and collaborations with brands like Fairplay and Nykaa. She’s active on various social media platforms, including YouTube, Twitter, and Facebook.
6- Awez Darbar
Awez Darbar is renowned as one of the top social media influencers. He describes himself as a public figure, content creator, choreographer, and entertainer. Awez is passionate about travel, dance, and music. He gained attention for his appearance alongside his rumored girlfriend in the music video “Half Boyfriend” and has also featured in other music videos like “Tum Na Ho.”
His Instagram highlights showcase his interests and experiences, including football, travel destinations like Barcelona and Paris, dance videos, and bloopers. Awez has collaborated with numerous brands for paid partnerships, including Amazon Fashion India and Jio Mart Official.
Apart from Instagram, Awez Darbar is active on various social media platforms such as Facebook, Twitter, Snapchat, and YouTube.
7- Riyaz Ali
If you’re into dancing, acting, or just uplifting content, chances are you’re already familiar with Riyaz. He’s become a sensation online, hopping onto every trend with precision.
Starting on TikTok, Riyaz swiftly became a top social media influencer by excelling in lip-sync videos, amassing a huge following. When TikTok was banned, he smoothly transitioned to Instagram, where he’s equally successful, boasting over 28 million followers and an engagement rate exceeding 3%.
What sets Riyaz apart is his versatility and knack for excelling in various endeavors. He frequently collaborates with other influencers and celebrities, amplifying his influence. His partnerships with top brands across food, fashion, and lifestyle categories further solidify his status.
His Instagram profile showcases unmatched consistency, with each of his reels averaging 2-3 million views. Additionally, Riyaz actively engages with his fans through comments and frequent Q&A sessions, strengthening his bond with followers. This makes him a top choice for brands looking to collaborate with Indian influencers.
8- Bhuvan Bam
When discussing top Indian social media influencers, Bhuvan is a name that naturally stands out. His immense popularity is evident with over 26 million YouTube subscribers and 19.2 million Instagram followers, eagerly awaiting his projects.
As one of the top Indian social media influencers, Bhuvan is multi-talented, excelling in comedy, singing, and acting. His singles and series like “Dhindora” garner millions of views, and he recently impressed in the Hotstar series “Taaza Khabar.”
Portraying over 16 characters, Bhuvan’s content resonates deeply as he reflects societal figures, making it highly relatable. Despite being selective in his posts and Insta Live sessions, he maintains an impressive engagement rate of over 8%, among the highest for any celebrity.
Known to cause stampedes with his performances, Bhuvan collaborates with brands like Myntra, seamlessly integrating products for exceptional results. Be sure to check out the content of one of the top Instagram influencers.
9- Garima Chaurasia
Garima Chaurasia is a highly talented influencer who transitioned from being a successful model and actress to becoming a mega influencer. Starting her career on TikTok with funny skits, she quickly amassed a massive following. After TikTok’s ban, she effortlessly shifted to Instagram, where she now boasts over 14.8 million followers.
As one of India’s top social media influencer, Garima focuses on fashion and lifestyle content, aiming to be a positive influence on her audience, motivating them to be their best selves. She prioritizes building a strong connection with her followers, engaging with them through replies and frequent Q&A sessions. This personal touch has made her highly sought after by major brands for collaborations.
In her collaborations, Garima showcases her creativity by seamlessly integrating products or services into her content, resulting in instant conversions for the brands. This ability has earned her a reputation as one of the highest-paid Instagram influencers.
10- Siddharth Nigam
Do you remember the kid from the opening scenes of “Dhoom 4” or “Munna Michael”? That talented young actor has grown up and gained significant influence. He’s now one of the highest-paid social media influencers, thanks to his authentic journey shared with his audience over the years.
He’s passionate about fitness and regularly shares entertaining reels, often showcasing aerobics and dance routines. Recently, he was also spotted in the movie “Kisi Ka Bhai, Kisi Ki Jaan” alongside Salman Khan.
With his achievements, he’s built incredible credibility as an influencer, leading to collaborations with top-tier brands. One standout quality is his commitment to partnering only with brands he believes in, ensuring genuine and impactful recommendations for his audience. Brands looking to achieve their goals through influencer marketing can benefit greatly from his endorsements. Be sure to check out the content of one of India’s top influencers!