Meme Marketing – Zomato vs Swiggy

Meme marketing is helping brands connect with people in a fun and engaging way. Zomato and Swiggy, India’s top food delivery platforms, use memes to entertain their audience while promoting their services. Their content is funny, relatable, and easy to share.

By using trending topics, jokes, and pop culture, both brands stay relevant and keep users engaged. This approach has made both Zomato & Swiggy more than just delivery apps. Both are now part of online conversations, especially among Gen-Z and millennials.

Overview of Brands

ZOMATO

Started in 2008, Zomato is a food delivery and restaurant discovery platform. Apart from providing menus, reviews, and ratings, it has built a strong identity through humor and wit. Zomato’s social media presence is filled with memes that reflect everyday food cravings, pop culture, and trending topics, making it one of the most engaging brands online.

SWIGGY

Launched in 2014, Swiggy is one of India’s largest food delivery platforms, known for its fast deliveries and vast restaurant options. Swiggy has embraced meme marketing to connect with younger audiences, using relatable content, humorous takes on food habits, and interactive campaigns. Its memes often highlight common food struggles, making them highly shareable.

Meme Marketing Strategy of Zomato

Zomato’s meme marketing is smart, humorous, and highly shareable. The brand creates memes based on trending topics, movies, and everyday food habits.

One example is their tweet during the ICC Cricket World Cup, where they compared food cravings to last-over match tension. This relatable humor made it widely shared among cricket fans.

Another instance is when they used a simple yet funny meme format—“Ordering food at 2 AM vs. Actually receiving it.” The post played on the excitement and impatience of waiting for food, making it instantly relatable.

Zomato also uses digital marketing memes to engage brands and professionals in the industry, making their content appealing to a wider audience.

Meme Marketing Strategy of Swiggy

Swiggy’s meme strategy is fun, lighthearted, and interactive. They create content that connects with users through humor and relatable situations.

One example is Swiggy’s “Swiggy Voice of Hunger” campaign, where users had to send voice notes shaped like food items on Instagram. This creative and interactive idea got thousands of responses and made Swiggy a trending topic.

Another example is their memes based on the “Expectation vs. Reality” format. A post showed a perfectly stacked burger on one side and a messy, real-life version on the other. The humor came from the relatable experience, making it highly shareable.

Swiggy also collaborates with popular meme pages on Instagram to reach a larger audience. This helps them stay connected with meme culture while promoting their services.

How do Brands like Zomato & Swiggy use Memes to Reach Gen-Z?

Zomato and Swiggy know that Gen-Z loves content that’s quick, funny, and easy to share. Rather than relying on traditional ads, they use memes to create a strong online presence. Their posts often highlight everyday food cravings, relatable struggles, and trending topics, which makes them instantly connect with their audience. This approach shows how meme marketing can help brands stand out in a competitive market and build deeper connections with customers.

Both brands also interact with users through comments and replies, creating a sense of community. By doing this, they don’t just promote food delivery, they become part of online conversations. Businesses can learn from their approach and even grow their meme page on Instagram by staying active and posting engaging content.

Are Memes the Future of Brand Marketing?

Memes are no longer just jokes, they are the most powerful marketing trend that helps brands grow their audience. Zomato and Swiggy show how humor can make a brand more relatable and engaging.

For companies looking to implement this strategy, collaborating with a meme marketing agency can help a lot. Meanwhile, small businesses and content creators can focus on creative storytelling to grow their presence online. As social media evolves, brands that use memes effectively will continue to stay ahead.