How much did Dolly Singh charge for one Instagram post?

Times were a lot simpler when Youtube was the primary source of entertainment. Everything that came through youtube was either candid or entertaining or sometimes both. Youtube rose to popularity through its content and characters. The upside of having a large entertainment platform is diversity. The audience got to see new and innovative characters and ROFL content, and isn’t that what we genuinely search for in the comedy genre? 

Now if you are a significant comedy and youtube junkie like me, you would’ve unquestionably come across iDiva, the ultimate fashion page for girls—a one-stop shop for fashion advice, beauty tips, lifestyle influencing, and whatnot. But iDiva not only gave us excellent fashion advice but also gave us artists like Dolly Singh, aka Raju Ki Mummy.

You may not know Raju from every street, but you surely know that hilarious comic, Raju ki Mummy. With over 1.5 million followers on Instagram, Dolly Singh is a fashion blogger, content creator, Social media Influencer, and the most humble person you will meet in the Instagram realm. 

Exploring the real life of reel star, Dolly Singh

Born in 1993, the 29-year-old artist is a multi-talented diva! Dolly Singh completed her graduation in Bachelor of Arts in Political Science (Hons). She then took a gap year to study for CAT, a typical exam to crack MBA. Unfortunately, that did not work out for her. The young fashionista always had a soft spot for fashion. Dolly then tried her luck in Fashion Management, got All India Rank 3, and pursued Fashion management from the National Institute of Fashion technology. 

Growing up in a small town, she did not have much. She recalls her childhood as comparatively financially constrained, where she spent her days caring for her brother at home, and her parents worked in a toy shop. Dealing with a rough childhood, she always knew she had a thing for fashion.

Budding her interests in the fashion industry, Dolly Singh got her internship in iDiva as a graduation project. Little did she know, it would be the turning point of her life. The internship at iDiva later turned into a full-time job as a production manager, where she multi-managed as an actor. Videos by iDiva were fashion-centric. It was only later they decided to explore the field of comedy. Dolly Singh’s video with actor/influencer Kusha Kapila about ‘South Delhi Girls’ was a big hit, and the audience sincerely appreciated every series following the same title.

Dolly Singh then independently started a blog called ‘Spill the Sass,’ which focused on clothing hack videos, accessory and apparel shopping, and budgeted styling tips. Along with iDiva, Dolly Singh made a name for herself in the influencing industry. Her characters are enjoyed by millions of people, including ‘Zeenat’, ‘Mrs. Kapoor’,’ Natasha,’’ Reckless Renu’, Guddi Bhabhi’, etc. 

Crunching Numbers with Dolly Singh

Dolly Singh started from scratch and reached the top of the ladder. With a primary hobby of fashion and an interest in influencing, Dolly has successfully managed to work with big-shot celebrities like Priyanka Chopra, Ayushmann Khurrana, Kangana Ranaut, and Kareena Kapoor. With a following of over 1.5 million on Instagram and a little over 695K Youtube subscribers, Dolly collaborates with multiple brands. That is precisely what keeps her Instagram earning cycle running. 

Here is what the diva charges to post on her Instagram

Instagram Story- 70- 80k

Instagram reel- 80- 1lac

Instagram static- 50- 70k

Instagram carousel- 50- 80k