Top 10 Highest Paid Influencers in India to Partner With
In today’s digital age, influencer marketing has become a game-changer for brands looking to reach the right audience. From tech to fashion, food to entertainment, influencers have created a deep impact on consumer choices. When brands team up with the right influencer marketing agency, they get access to these powerful voices who can bring their message to life. If you’re planning a campaign and want the most value, here are the highest paid influencers in India you should consider partnering or collaborating with.
1. Technical Guruji
Gaurav Chaudhary, popularly known as Technical Guruji, is one of the biggest tech influencers in the country. He has around 6 million followers on Instagram. Based in Dubai, he runs a successful YouTube channel where he reviews gadgets, smartphones, and everything tech, all in Hindi, making him relatable to the Indian audience. With over 20 million subscribers and millions of followers on Instagram, he is among the highest-paid influencers in the tech world. His honest reviews, latest updates, and comparison videos are trusted by tech lovers. Gaurav has collaborated with top global brands like Samsung, Apple, and Xiaomi. He leads a luxurious lifestyle filled with supercars, branded tech gear, and international travel. His clean and educational content makes him a go-to name in the influencer space.
2. Bhuvan Bam
Bhuvan Bam has over 20.8 million followers on Instagram and is a multi-talented artist known for his YouTube channel BB Ki Vines, where he plays multiple characters with humor and emotion. He was the first Indian YouTuber to cross 10 million subscribers and is now one of the highest paid Instagram influencers as well. Apart from comedy, Bhuvan has released original music and starred in web series and short films. He has a strong emotional connect with his fans and often uses his platform to support important causes. His lifestyle is a mix of simplicity and creativity, and he is respected in both the entertainment and digital spaces. His partnerships include top FMCG and streaming platforms, making him a top choice for influencer campaigns.
3. Prajakta Koli
Prajakta Koli with 8.8 million followers is among the top social media influencers, known as MostlySane, is one of India’s most loved female content creators. Her journey started with relatable comedy videos, and she soon moved on to bigger platforms like Netflix, where she starred in the hit show “Mismatched.” She has represented India on international stages, including YouTube’s Creators for Change and collaborated with Michelle Obama. Prajakta’s content revolves around real-life situations, relationships, and positive messaging. She supports body positivity, mental health, and self-care through her work. Her lifestyle is balanced and inspiring, and she maintains a grounded persona despite her fame. Brands from beauty, fashion, lifestyle, and health actively seek her partnership, making her one of the highest paid influencers in India.
4. Aashna Shroff
Aashna Shroff with 1 million followers is a fashion, beauty, and lifestyle influencer with an extremely aesthetic feed and a strong personal brand. She began as a blogger and transformed into one of India’s top Instagram influencers. Her content includes skincare routines, fashion lookbooks, travel diaries, and home decor inspiration. Aashna has worked with top global brands like Dior, Bobbi Brown, Estee Lauder, and L’Oréal. Her lifestyle features elegance, travel, and a modern urban aesthetic. She often shares behind-the-scenes glimpses of brand shoots, making her content aspirational yet real. Her clean visuals and honest reviews have earned her a loyal audience, making her one of the highest paid Instagram influencers in India today.
5. Tanmay Bhat
Tanmay Bhat with 1.6 million followers, is a comedian, YouTuber, content strategist, and entrepreneur who has redefined digital creativity. After co-founding All India Bakchod (AIB), one of India’s first comedy collectives, Tanmay shifted focus to streaming, reaction videos, and brand content. His humorous yet insightful content on finance, startups, and culture has earned him a cult following. He is highly respected for his ability to balance comedy and intelligence, often making complex topics easy to understand. His lifestyle is filled with creativity, constant learning, and high-profile brand associations. Tanmay works closely with tech, finance, and gaming brands, making him a smart investment for influencer campaigns. Today, he is a top name among highest paid influencers in the content and strategy space.
6. CarryMinati
Ajey Nagar, famously known as CarryMinati, is a powerhouse in the digital world with a fan base that spans across India and beyond. He is known for his roast videos, live gaming streams, and original rap music. With over 21.4 million YouTube subscribers, CarryMinati is among the most followed creators in Asia. His content is bold, entertaining, and highly engaging, especially among the youth. Carry has released several hit rap songs and appeared in Bollywood promotions, gaming events, and music festivals. His lifestyle is centered around gaming setups, music studios, and collaborations. With massive reach and cultural relevance, he ranks high among the highest paid influencers in India.
7. Ashish Chanchlani
Ashish Chanchlani is one of India’s most loved comedic creators with over 17.5 million YouTube subscribers. His videos are high-energy, family-oriented, and deeply rooted in relatable Indian humor. Ashish’s skits often feature family life, school drama, friendship, and daily mishaps. He has collaborated with Bollywood actors, Netflix, and top consumer brands. Despite his fame, Ashish keeps a grounded lifestyle filled with dedication and hard work. His commitment to quality content and fan engagement is visible in every video. With massive reach and high ROI, Ashish is a brand favorite and one of the highest paid influencers in the comedy space.
8. Ranveer Allahbadia
Ranveer Allahbadia, better known as BeerBiceps with 4.2 million followers, is a motivational speaker, fitness enthusiast, and content creator. He started with fitness videos and expanded into self-development, career advice, and one of India’s top podcasts, The Ranveer Show. He interviews celebrities, CEOs, and thought leaders, giving his audience valuable life insights. Ranveer lives a disciplined lifestyle focused on personal growth and mindful living. He’s also the co-founder of Monk Entertainment, a leading talent and content agency. He collaborates with global brands in wellness, tech, and finance, making him one of the smartest choices for brand partnerships. His holistic influence makes him one of the highest paid influencers in India.
9. Kritika Khurana
Kritika Khurana, popularly known as ThatBohoGirl with over 1.8 million followers, is a leading fashion and lifestyle influencer who connects deeply with her audience. Her content includes fashion hauls, traditional outfits, travel vlogs, and personal experiences. Kritika is admired for her bold fashion sense and openness about personal struggles, including body positivity and mental health. She has worked with top brands like H&M, Amazon Fashion, and Nykaa. Kritika’s lifestyle is vibrant, fashionable, and honest, showing the highs and lows of being a creator. Her deep connection with her followers and high engagement rates make her one of the highest paid Instagram influencers in the fashion category.
10. Kusha Kapila
Kusha Kapila with 4.3 million followers, is an actress, digital content creator, and fashion icon known for her hilarious and satirical characters. She started by making funny skits about Delhi culture and society and quickly rose to fame for her bold personality and versatile content. Kusha has worked with Netflix, Prime Video and appeared in Bollywood films. Her content is a mix of fashion, feminism, humor, and pop culture. Kusha lives a fast-paced, media-rich lifestyle filled with shoots, red carpet appearances, and brand collaborations. She is among the highest paid influencers in India, especially in the comedy and fashion niche.
Conclusion
Partnering with the highest-paid influencers can offer incredible returns when done right. These ten influencers bring trust, creativity, and strong engagement that brands need in today’s competitive digital world. Whether you’re launching a product, building brand awareness, or entering new markets, these names should be on your list. For the best results, brands should collaborate with expert partners. Idiotic Media, a leading meme marketing agency, specializes in crafting viral, relatable content and influencer campaigns that connect deeply with audiences. If you’re looking for top-notch results, partnering with a trusted influencer or influencer marketing agency like Idiotic Media can help take your brand to the next level.