10 of the Best Social Media Campaigns of 2025

Social media in 2025 was full of smart, creative, and funny campaigns that really connected with people. Brands worked hard to create content that grabbed attention and stayed in everyone’s mind. Some campaigns made us laugh, some made us think, but all of them proved the power of viral social media campaigns when used in the right way. Many brands also teamed up with a meme marketing agency to create fun and relatable content that spread quickly online.

According to DataReportal-Global Digital Insights, the number of people using social media increased by 4.1% in 2025 compared to the year before, reaching 5.24 billion users globally.

Let’s take a look at the best social media campaigns of 2025 that went viral and became a big hit on Instagram, YouTube, and other platforms. These are truly the best viral campaigns of the year.

1.  Burger King “Million Dollar Whopper”

Burger King ran one of the top social media campaigns in 2025 with their “Million Dollar Whopper.” This fun campaign asked people to design their own Whopper with up to eight toppings. Burger King used AI to create images of these new burgers, which made the campaign fresh and exciting. This smart idea helped Burger King grab attention and go viral across social media platforms like Instagram, YouTube, X, and TikTok.

2. Lay’s –Great Chips Begin with Great Soil

Lay’s “Great Chips Begin with Great Soil” became one of the best viral campaigns by showing that great chips start with healthy soil and farmers’ hard work. Lay’s supported farmers by opening soil testing centres and launched a touching video where the soil thanked the farmers. The story spread widely through social media and top social media influencers in India, who helped share the message and connect with more people. This made it one of the best social media campaigns of the year.

3. Cadbury Dairy Milk #NaughtyByChoice

Cadbury Dairy Milk’s #NaughtyByChoice campaign made a big impact in 2025. The brand shared fun social media posts about enjoying chocolates without feeling bad. The idea connected well with young people who love sweet treats. The viral social media campaigns from Cadbury made people remember the brand and drove many to buy Dairy Milk.

4.  Zomato –  10 Minutes Delivery

Zomato’s viral social media campaign focused on super-fast delivery. They made four short, funny videos comparing their delivery time to simple tasks like tying shoes or making tea. The idea was clear: Zomato can deliver faster than you think. The campaign worked well on social media and quickly became one of the top social media campaigns of 2025.

5. Dream11’s #Dream11PeDimaagLagaNa Campaign

Dream11’s best viral campaign in 2025 featured Khaby Lame, the Instagram star known for his simple reactions to complicated things. In the ad, Khaby showed that using Dream11 is easy, and you just need to “use your brain” in the game. The campaign also included Indian creator Viraj Ghelani. This was one of the top social media campaigns that connected well with young sports fans and became popular across platforms.

6. Surf Excel’s #DaagAccheHain Campaign

Surf Excel’s best social media campaign in 2025 continued their famous message: stains are good if they come from helping or learning. The new ads showed kids getting dirty while doing kind things or trying new activities. These stories touched people’s hearts and reminded everyone that life’s best lessons often come with a little mess. It was one of the most loved viral social media campaigns.

7. Mamaearth’s “Plant Goodness” Campaign

Mamaearth’s “Plant Goodness” campaign promised to plant one tree for every product sold. This simple but strong idea made Mamaearth stand out in 2025. The campaign grew fast on soucial media, where people shared pictures of planting trees. It was one of the best viral campaigns that showed how a brand can grow while doing good for the planet. Working with top social media influencers in India helped this campaign spread quickly.

8. Philips India’s “19-20 Ka Nahi, 125 Ka Farak Hai” Campaign

Philips India’s best social media campaign in 2025 was “19-20 Ka Nahi, 125 Ka Farak Hai.” The message was simple: Philips products offer a big difference, not just a small one. The campaign used fun comparisons to show how Philips gives better quality and long-lasting products. It became a strong viral social media campaign that helped Philips connect with families and households across India.

9. Amul’s “Muskurahat aur Maska” Campaign

Amul’s “Muskurahat Aur Maska” was one of the best social media campaigns of 2025. The brand linked smiles (Muskurahat) with their butter (Maska) to share a happy message. Through catchy visuals and simple lines, Amul showed that butter can make everyday moments special. It became one of the most joyful viral social media campaigns, spreading smiles across Instagram and YouTube.

10. Dunzo’s “Dunzo It!” Campaign

Dunzo’s “Dunzo It!” became a top social media campaign by showing how easy it is to get things done using Dunzo. The campaign focused on saving time and solving daily problems quickly. Through simple videos and fun posts, Dunzo connected with busy people who love quick solutions. The catchy phrase “Dunzo It!” made this campaign stick in everyone’s mind.

Conclusion

2025 showed that the best social media campaigns don’t need to be complicated. Simple ideas, funny moments, and real stories can create the best viral campaigns that people love to share. Many brands teamed up with a meme marketing agency and a trusted influencer marketing agency to create campaigns that went viral and made people laugh.

By working with the top social media influencers in India and using smart meme marketing, these brands made their campaigns relatable, shareable, and memorable.

If your brand wants to grow fast and make people laugh, working with the right meme marketing agency and influencer marketing agency can help you create the next big viral success.