10 Influencer Marketing Campaigns That Went Viral in India 2025
Influencer marketing is everywhere today. Some brands create campaigns that instantly grab attention, while others get lost in the crowd. The real difference is how well they use creativity and the right influencers to share their story.
In this blog, we’ll look at 10 influencer marketing campaigns in India that went viral in 2025. These are the best examples of how brands worked with top social media influencers to connect with people and make a lasting impact.
What is an influencer marketing campaign?
An influencer marketing campaign is when a brand partners with social media influencers to promote products, services, or ideas. Influencers are people who have built trust and a strong following on platforms like Instagram, YouTube, or X (Twitter). Instead of traditional ads, brands rely on influencers to create content that feels natural and relatable. These campaigns help brands reach the right audience in a more personal way.
The goal of an influencer marketing campaign can be different for each brand. Some campaigns are focused on building awareness, some on increasing sales, and others on creating long-term brand loyalty. Because influencers already have the attention of their followers, the brand’s message spreads quickly and often feels more authentic compared to direct advertisements.
Types of Influencer Marketing Campaigns
Influencer marketing campaigns come in many forms, and brands often choose the type based on their goals. Here are the most common ones:
- Product Reviews and Tutorials
Influencers use a brand’s product and share their experience with their audience. These campaigns build trust because followers see real usage and honest reviews. - Giveaways and Contests
Brands ask influencers to host contests or giveaways to create excitement and engagement. This type of campaign increases visibility and helps attract new followers. - Awareness Campaigns
These are used when a brand wants to spread a strong message, such as promoting sustainability, health, or safety. The aim is not only sales but also building trust and awareness. - Affiliate or Discount Code Campaigns
Influencers share special codes or links that give followers discounts. This helps track sales and motivates people to buy. - Hashtag Challenges
A unique hashtag is created to encourage people to participate and share their own content. These campaigns often go viral because they are fun and easy for audiences to join. - Event and Launch Promotions
Influencers are invited to events, product launches, or festivals to create buzz. Their content helps the brand reach audiences quickly and builds hype.
Now let’s look at the 10 influencer marketing campaigns that went viral in India in 2025.
1. Zomato: #Enjoylargemealsonzomato
Zomato launched the #Enjoylargemealsonzomato campaign, where influencers showcased how Zomato delivers delicious large-sized meals for groups and families. The video highlighted the joy of sharing food and enjoying it together. The hashtag was used to create fun and relatable content around food and bonding. This campaign went viral because it combined love for food with emotional storytelling, making it one of the best influencer marketing examples of 2025.
2. Boat: #Yourtrulyisnowaboathead
Boat partnered with top social media influencers to celebrate #Yourtrulyisnowaboathead. The campaign focused on lifestyle and fashion by showing how Boat products are not just about music but also about style and personality. Influencers shared reels highlighting headphones, earbuds, and speakers, making Boat a lifestyle choice. This campaign gained huge popularity among youth and strengthened Boat’s image as a trendy brand.
3. Mamaearth: #GoodnessInside
Mamaearth created the #GoodnessInside campaign to highlight natural and toxin-free beauty products. Influencers showed the ingredients and benefits of using Mamaearth in short videos. The focus was on spreading the message of safe and effective skincare. The campaign stood out because it combined education with entertainment, proving why Mamaearth is a trusted brand among conscious buyers.
4. Flipkart: #TheBigBillionDays
Flipkart’s #TheBigBillionDays is one of the biggest shopping campaigns in India. Influencers showcased deals, discounts, and products available during the sale. The videos highlighted excitement, unboxing, and savings, creating a buzz on social media. This campaign became viral because it connected with the shopping spirit of millions of Indians and turned influencers into trusted voices for online shopping.
5. Vadilal: #VadilalQuickTreat
Vadilal ran the #VadilalQuickTreat campaign to promote its frozen snacks and desserts. Influencers created content around quick and tasty treats that can be enjoyed anytime. The videos showed easy-to-make Vadilal dishes and family fun moments. This campaign was successful because it tapped into the busy lifestyle of people who want ready-to-eat but tasty options.
6. Sugar: #boldandfree
Sugar Cosmetics launched the #boldandfree campaign to promote self-expression and bold makeup looks. Influencers shared reels of creative makeup styles using Sugar products. The campaign celebrated confidence, freedom, and individuality. It went viral because it inspired young audiences to embrace boldness and experiment with their beauty looks.
7. Amazon: #Greatindiafreedomfestival
Amazon created the #GreatIndiaFreedomFestival campaign during India’s Independence season. Influencers highlighted special offers and freedom-themed shopping deals. The videos connected with patriotic emotions and the joy of shopping at the same time. The hashtag brought together both culture and commerce, making it one of Amazon’s most engaging influencer marketing campaigns of 2025.
8. Airtel: #Airtelthesafenetwork
Airtel launched the #Airtelthesafenetwork campaign to build trust around secure connectivity. Influencers explained features of Airtel’s safe network in simple ways. The videos focused on safety, speed, and reliability. This campaign stood out because it addressed digital safety, which is a growing concern for everyone using the internet today.
9. Nykaa: #Internationalmakeupday
Nykaa celebrated #InternationalMakeupDay by collaborating with beauty influencers to showcase creative makeup looks and product recommendations. The campaign highlighted global makeup trends with a local twist. Influencers used Nykaa products to inspire their followers to experiment with new looks. The campaign was a hit because it connected makeup lovers across platforms.
10. The Body Shop: #lightUpLives
The Body Shop ran the #lightUpLives campaign to spread awareness about sustainable beauty and giving back to communities. Influencers created heartfelt videos showcasing products while also sharing the social impact of the campaign. This was not just a sales campaign but also a purpose-driven initiative that won people’s hearts.
Conclusion
These 10 influencer marketing campaigns show how brands in India are using creativity and social media power to connect with audiences. From food to fashion and from skincare to e-commerce, influencer marketing examples in 2025 prove that influencers are at the center of digital brand growth. For any brand that wants to go viral, working with the top social media influencers is the key. Idiotic Media is a leading meme and influencer marketing agency in India that helps brands build campaigns that not only trend but also create real impact.
FAQs
1. Why are influencer marketing campaigns so effective?
Influencer marketing campaigns work because people trust influencers more than traditional ads. Influencers create relatable content, and their followers often see them as friends, making the brand’s message feel more authentic.
2. How do brands choose top social media influencers for their campaigns?
Brands look at factors like follower count, engagement rate, niche, audience demographics, and past collaborations. The right influencer is someone whose audience matches the brand’s target customers.
3. How much does it cost to run an influencer marketing campaign in India?
The cost depends on the type of campaign, the platform, and the influencer’s popularity. Nano or micro influencers may charge less, while top social media influencers with millions of followers can charge much higher fees. Many brands work with an influencer marketing agency in India to plan campaigns within budget.
4. How to choose the best influencer marketing agency?
To choose the best influencer marketing agency, brands should check the agency’s past campaigns, industry expertise, influencer network, and client feedback. It is also important to see if the agency understands the brand’s goals and target audience. A good agency will offer creative ideas, transparent pricing, and measurable results.