Top Nano Influencer in India to Partner With in 2025
In the ever-evolving landscape of social media and digital branding, Nano Influencers have emerged as the hidden gems of influencer marketing. With their highly engaged and loyal follower base, typically ranging from 1,000 to 10,000, they offer unmatched authenticity and relatability that macro-influencers often miss. For brands that want to make a real impact without shelling out massive budgets, collaborating with a Nano Influencer in India is the smartest move in 2025.
Unlike traditional celebrity endorsements, Nano Influencers build communities, not just audiences. They are friends to their followers, engaging in personal conversations and trustworthy recommendations. Whether it’s fashion, tech, skincare, parenting, or food, these micro-celebrities are capturing hearts (and carts) across the country. Brands are increasingly partnering with them because their conversion rates are often higher and their content feels genuine, not sponsored.
What Makes a Nano Influencer Valuable?
A Top Nano Influencer may not have millions of followers, but their voice is powerful. Their average engagement rate, likes, shares, and comments, is considerably higher than influencers with larger audiences. That’s because their content is niche, personal, and deeply resonant with their followers. In India, where regional diversity plays a crucial role, nano influencers bring language, culture, and local relevance into the brand narrative, making campaigns more effective.
Top Nano Influencers in India to Watch Out for in 2025
Here are some of the Top Nano Influencers in India making waves across platforms like Instagram, YouTube Shorts, Moj, and even Snapchat:
Riya Malhotra
Riya Malhotra is one of India’s most loved nano beauty influencers, boasting over 9,000 loyal followers on Instagram. Known for her honest skincare routines and budget-friendly makeup reviews, Riya connects deeply with Gen Z and college-going audiences. Her makeup hacks and relatable glow-up tips have made her a trusted voice in the beauty community. In 2023, she received the prestigious Micro Creator Spotlight award from a top influencer platform. Riya’s content isn’t just visually appealing—it’s educational and accessible, too. She regularly collaborates with eco-friendly beauty brands, encouraging sustainable choices. Her high engagement rate and “girl-next-door” personality make her a favorite among brands. Riya is not just building a beauty feed—she’s building a community that values real, raw, and radiant content.
Aman Thakur
Aman Thakur is a Delhi-based street food enthusiast whose Instagram presence has redefined food blogging at the nano level. With over 8,000 followers, Aman’s content captures the true essence of Indian street food culture. From sizzling momos in Delhi lanes to spicy vada pav in Mumbai, his videos are a sensory treat. Aman is known for his energetic food reviews and deep dives into regional culinary traditions. In 2024, he earned a spot on the Times Food Micro-Creator List, a major milestone for any food influencer. What makes Aman stand out is his passion for uplifting small food vendors, some of whom have gone viral after his features. His influence drives both footfall and online engagement for local businesses. For brands looking to tap into regional food markets, Aman is a go-to name.
Neha Vlogs
Neha, the face behind @nehavlogs_, has quickly become one of the most engaging lifestyle nano influencers from Mumbai. With 10,000 followers and counting, she shares mini vlogs, daily routines, wellness tips, and heartfelt personal stories. Her content feels like a conversation with a friend—unfiltered, emotional, and always real. Neha’s ability to connect through the screen has earned her recognition from a top influencer marketing agency in India as a rising Nano Influencer in 2024. She has collaborated with journaling platforms, wellness brands, and skincare startups. Her reels maintain high audience retention, reflecting her strong connection with viewers. For brands wanting to humanize their campaigns, Neha’s content is pure gold.
Karthik Beats
Karthik Beats is an independent musician and composer, creating soul-touching musical reels that blend Indian classical with modern beats. With 7,500 dedicated followers, his music isn’t just heard—it’s felt. Whether it’s an original track or a heartfelt instrumental cover, Karthik’s content offers a moment of calm in a chaotic feed. He received the “Emerging Creator in Music” award in 2023 by a renowned creator studio. Karthik’s music has been featured by music platforms and used by popular earphone brands in their campaigns. His followers aren’t just fans—they’re an audience that deeply resonates with his sound. As a nano influencer, Karthik is proof that music finds its way, even through 60-second reels.
Sana Reads
Bookstagrammer Sana Reads, known as @whatsanareads, is a literary gem in the world of nano influencers. With a following of 9,800, Sana curates aesthetic book flatlays, thought-provoking reviews, and engaging seasonal reading lists. Her warm, insightful tone has made her a favorite among young Indian readers. In 2024, she was invited to speak at a virtual literary fest hosted by a leading influencer marketing agency. Her support for indie and self-published authors has significantly boosted their reach. Sana’s page feels like a cozy reading nook, filled with stories, recommendations, and meaningful conversations. For publishing houses and literary brands, she’s a strategic and heartwarming collaborator.
Rajveer Fitness
Rajveer is a fitness coach who’s breaking down workout routines for beginners and promoting a sustainable fitness lifestyle. With more than 9,000 followers, his Instagram is a go-to hub for home workouts, vegan fitness, and motivational content. Rajveer’s transformation story and myth-busting tips have built a tight-knit fitness community. In 2023, he was awarded a fitness creator badge by a leading wellness influencer network. His collaborations with vegan protein brands and home gym gear companies have driven real product engagement. Rajveer’s platform isn’t just about six-packs, it’s about mindset, consistency, and accessible wellness. For health brands, he offers authenticity and true inspiration.
Pooja Crafts
Pooja Crafts is a DIY content creator known for blending Indian traditions with modern creativity. With 8,600 followers, she crafts unique festive decor, upcycled gifts, and home projects using everyday materials. Her tutorials are easy to follow, visually vibrant, and deeply rooted in culture. Pooja went viral during Diwali with her eco-friendly rangoli video, gaining media attention and praise. In 2024, she was featured in the “Creative Women of India” roundup by a reputed influencer network. Her content is now used in schools and community events, making her a recognized voice in Indian arts and crafts. For brands focused on festivals, sustainability, or home décor, Pooja is the perfect partner.
Janak Vegad
Janak Vegad is a motivational content creator who brings wisdom and energy to every reel he posts. His account @janak_vegad is a growing hub for life advice, self-improvement, and emotional strength. With a steadily rising following, Janak has become a popular voice among students and working professionals seeking inspiration. His content covers everything from daily motivation to thought-provoking life lessons. Janak’s influence lies in his calm yet commanding delivery, and he’s often shared by educational pages. He has been part of multiple awareness and wellness campaigns in collaboration with youth-driven platforms. For brands looking to spread positive and empowering messages, Janak is a natural fit.
Lara’s Makeover
Lara, the creative talent behind @laras_makeover, is a makeup artist and bridal stylist known for stunning transformations and seasonal beauty looks. With 9,969 followers, she’s built a loyal base that trusts her for beauty trends, skin-prep tips, and bridal inspiration. Her reels showcase not just glamour, but the artistry behind every look. Lara’s makeovers have been featured in bridal blogs and wedding pages, and she regularly collaborates with beauty brands. Her studio work reflects a balance between creativity and professionalism. For makeup brands and bridal services, Lara offers both reach and expertise with her visually captivating content.
Devika Dugga
Devika Dugga is redefining modest fashion with her page @thefashionalgorithm, where she blends comfort, color, and creativity. Her growing follower base appreciates her styling tips that cater to everyday Indian women who want to look fashionable without compromising on culture or comfort. Devika was recently spotlighted in a Gen Z fashion creators campaign. Her styling reels, transition videos, and budget-haul content make fashion feel inclusive. Devika’s aesthetic is chic yet grounded, resonating with college students and working women alike. She’s quickly emerging as a go-to fashion nano influencer for lifestyle and apparel brands aiming to reach a smart, stylish audience.
These Nano Influencers are not just content creators; they’re community builders. Collaborating with them gives brands a human voice and a targeted reach into specific demographic niches.
Benefits of Partnering with a Top Nano Influencer
- High Engagement Rates: With smaller audiences, Nano Influencers maintain intimate engagement with followers. This often results in higher likes, shares, and comments per post.
- Cost-Effective: You don’t need a massive budget to work with a Nano Influencer in India. A well-planned barter or low-budget collaboration can yield great ROI.
- Niche Targeting: Whether it’s pet lovers, regional foodies, or fitness freaks, Nano Influencers operate in tight-knit communities, allowing laser-focused marketing.
- Authenticity Wins: These creators often don’t rely solely on brand deals, so they promote only what they genuinely like. That authenticity is gold in today’s skeptical digital world.
Final Thoughts
2025 is shaping up to be the year of the Nano Influencer. For brands looking for authenticity, regional relevance, and budget-friendly promotions, these digital micro-voices hold the key. Whether you’re a new startup or an established brand, consider adding a Top Nano Influencer in India to your marketing mix. And if you want to avoid the hassle of scouting and vetting, a reliable Influencer Marketing Agency in India can take you from planning to viral in no time.
The future of influencer marketing isn’t big, it’s nano. And in India’s vast, diverse digital ecosystem, that’s the scale that truly makes an impact.