Top Micro Influencers on Instagram to Partner with in 2025
In the ever-evolving world of digital storytelling, micro influencers on Instagram have taken center stage in the marketing game. These content creators may have fewer followers than celebrities, but what they lack in numbers, they make up for in authenticity, engagement, and niche influence. Typically amassing between 10,000 and 100,000 followers, micro influencers possess a golden quality — they communicate with their audience, not at them. As the role of the influencer marketing agency in India continues to grow, brands are increasingly investing in these micro influencers to achieve higher ROI through trust-driven content and deeper audience resonance. Whether it’s fashion, comedy, fitness, beauty, health, or lifestyle, these creators craft content that speaks with audiences, not just to them.
With 2025 shaping up to be a year where authenticity outshines glamor, brands are now pivoting their attention toward micro influencers. Whether it’s fashion, comedy, fitness, beauty, health, or lifestyle, these creators are helping brands find a personal way into the hearts of consumers. Let’s take a look at some of the top micro influencers in India, their journey, achievements, and why they should be on your radar.
Who Are Micro Influencers and Why Are They Winning 2025?
Micro influencers are content creators with 10,000 to 100,000 followers who specialize in specific niches. These influencers build strong personal bonds with their audience, often responding to comments and direct messages, offering real value, and maintaining a high engagement rate. Their strength lies in authenticity and relatability. Brands value them for being accessible, trustworthy, and able to drive purchase decisions more effectively than celebrity influencers. In 2025, with transparency and trust being the core of digital marketing, micro influencers are set to play a crucial role in every brand’s strategy. For marketers looking to find micro influencers who align with their niche and values, tapping into this segment can unlock highly targeted and loyal customer engagement.
Let’s dive into the list of Top Micro Influencers to collaborate with :
1. Srishti Dixit
Srishti Dixit, with over 748K followers on Instagram, is best known as a former face of BuzzFeed India who has successfully transitioned into a full-time comedy queen and pop culture maven. Her hilarious skits, meme-worthy satire, and relatability have made her a viral sensation across social media. A winner of the Cosmopolitan Blogger Award, Srishti has also been featured in India Today’s list of influential digital creators.
2. Ronit Ashra
Ronit Ashra commands a massive following of over 2 million users on Instagram, thanks to his uncanny mimicry and iconic Bollywood spoof videos. His rise to fame began during the pandemic, and since then, the young content prodigy has taken over the comedy genre. Recognized for his originality and humor, Ronit has earned accolades for social media excellence and content creativity from several entertainment platforms.
3. Sonali Bhadauria
Sonali Bhadauria is a self-taught dance sensation with more than 1.5 million Instagram followers. Her explosive choreography, expressive reels, and energetic presence have led her to perform with top Bollywood celebrities. She has proudly bagged YouTube’s Silver and Gold Creator Awards, reached the finals of international dance competitions, and has been invited as a judge at prestigious dance events nationwide.
4. Aman Gupta
Aman Gupta, followed by over 1 million fans on Instagram, is not just a content creator but also a business icon. The co-founder of boAt and a popular judge on Shark Tank India, Aman shares motivational insights, business wisdom, and a glimpse into his high-energy lifestyle. His accolades include Forbes India’s Tycoons of Tomorrow title and the Entrepreneur of the Year Award.
5. Palak Tiwari
Palak Tiwari shines on Instagram with a dazzling follower base of over 5 million. Known for her glamorous persona and rising popularity in music videos, Palak has won multiple youth icon awards. Her digital presence is further validated by honors such as the Filmfare Digital Sensation Award, establishing her as a leading figure in fashion and entertainment.
6. Sanket Mehta
With more than 844K Instagram followers, Sanket Mehta is a Gen Z style influencer and dancer who effortlessly brings street fashion and rhythm to his feed. His collaborations with top fashion brands and appearances on youth-centric digital panels have earned him recognition as a top youth style icon. He has also been awarded at the MTV Digital Awards for his fresh and edgy presence.
7. Simran Balar Jain
Simran Balar Jain has captivated an audience of over 1 million followers by blending beauty content, DIY hacks, and creative storytelling. She has been spotlighted by Instagram India as a standout creator and has worked with numerous beauty and skincare brands. Her recognition includes the Rising Beauty Creator Award by Cosmopolitan India, cementing her role in the beauty content space.
8. Karron S Dhinggra
Karron S Dhinggra, once a practicing lawyer, now leads the men’s fashion and grooming space with over 2 million Instagram followers. Through his crisp grooming tips, style edits, and product reviews, Karron has built an elite reputation. His hard work and influence have been honored with awards such as the Cosmopolitan India Influencer of the Year in the Men’s Grooming category.
9. Dr. Tanaya Narendra (Dr. Cuterus)
Dr. Tanaya Narendra, known widely as Dr. Cuterus, is a Harvard-educated OB-GYN with over 2 million followers who trust her for honest, science-backed advice on sexual and reproductive health. Her digital impact is immense—she’s been awarded Health Influencer of the Year and is a frequent speaker at TEDx events and global health summits, where she educates and empowers.
10. Ankush Bahuguna
With a following of 1 million, Ankush Bahuguna is redefining the beauty space with humor, empathy, and stunning makeup skills. As one of India’s pioneering male beauty influencers, his content breaks stereotypes and celebrates self-expression. Featured in Vogue India and a recipient of the Elle Beauty Influencer Award for Breaking Gender Norms, Ankush is leading a new narrative in beauty content.
11. Radhika Bose
Radhika Bose, a certified yoga expert with 660K followers, uses her platform to promote physical wellness and body positivity. Her engaging yoga tutorials and raw personal insights have won her recognition from campaigns such as the Fit India Movement and Times Health Icon. Her content encourages followers to embrace both mental and physical balance through mindful living.
12. Gautami Kawale
Gautami Kawale, one half of the comedic Slayy Point duo, has nearly 1 million Instagram followers who adore her quirky pop culture commentary. Her influence has transcended YouTube, landing her on Forbes India’s 30 Under 30 list and winning her the Creators United Award for digital comedy. Gautami represents the evolving landscape of satire-driven content.
13. Aashna Shroff
With 1 million followers on Instagram, Aashna Shroff is admired for her minimalistic yet powerful fashion content. Her refined style has led to collaborations with luxury fashion houses and earned her multiple influencer awards. She has been featured in prestigious outlets like GQ and Cosmopolitan India, making her a top choice for fashion-forward collaborations.
14. Meethika Dwivedi
Meethika Dwivedi, celebrated by 3.7 million followers, is known for giving an Indian cultural twist to viral audio trends. Her creative digital storytelling won her the National Creator Award and positioned her as a leader in vernacular content. Her reels resonate with humor, heritage, and a touch of regional pride on her channel @the_sound_blaze.
15. Saloni Chopra
Saloni Chopra uses her Instagram platform to speak boldly about feminism, mental health, and sustainable fashion. With a strong and supportive community of 422K followers, Saloni has earned accolades from UN Women India and has appeared in sustainability-focused events and digital forums. She was honored with the Digital Change-Maker Award for her consistent advocacy.
To Conclude
In a landscape dominated by curated content and polished personas, micro influencers bring back the charm of genuine communication. Their voices are real, their impact measurable, and their relationships with followers unmatched. As we embrace 2025, brands seeking true engagement and loyalty must recognize the power of these creators.
Whether you’re a fashion label, skincare brand, tech company, or wellness startup, these micro influencers can be the authentic bridge between your brand and your target audience. Partner smart, with the right influencer marketing agency like Idiotic Media, you can find voices that cut through the noise. Because in a world that’s too loud, the real voices are the ones that whisper and still get heard.