Top Macro Influencers on Instagram to Partner with in 2025
As Instagram continues to dominate the digital marketing arena, brands are increasingly turning to impactful collaborations to boost visibility and engagement. In 2025, partnering with a macro influencer has become a strategic move for brands aiming to connect authentically with their audiences. From fashion and beauty to lifestyle and entertainment, these influencers are leading conversations and shaping consumer trends. Collaborating with the right talent through a trusted influencer marketing agency in India ensures that campaigns are not only creative but also aligned with business goals. In this blog, we spotlight the top macro influencers on Instagram to partner with for meaningful brand success in 2025.
Who Are Macro Influencers and Why Are They Winning 2025?
In the ever-evolving world of social media, the role of a macro influencer, typically boasting between 100,000 to 1 million followers, has never been more vital. These digital personalities have mastered the art of balancing relatability with aspirational content, earning them a dedicated and engaged audience. As we move through 2025, macro influencers are leading the way in shaping brand narratives and consumer trust. Their scale and credibility make them the perfect bridge between micro communities and mass appeal. Backed by strategic partnerships with a leading influencer marketing agency, macro influencers continue to drive highly effective campaigns that resonate deeply across platforms.
Top 15 Macro Influencers on Instagram in India (2025)
Nagma Mirajkar
Nagma Mirajkar With over 7.9 million followers on Instagram (@nagma.mirajkar), Nagma Mirajkar is one of India’s most beloved fashion and lifestyle macro influencers. Known for her expressive dance videos and fashion-forward content, she rose to fame through TikTok before transitioning seamlessly to Instagram and YouTube. Her collaborations with top-tier brands like Maybelline, Pantene, and Lakmé highlight her influence in the beauty industry. She has been featured in several digital ad campaigns and has walked the ramp at notable fashion events. Nagma has also received accolades for her digital creativity, including awards like the Global Indian Influencer Award. Her charismatic on-screen presence and trendsetting style continue to captivate millions, solidifying her as a powerful voice in the influencer world.
Awez Darbar
Awez Darbar Awez Darbar (@awez_darbar), with millions of followers on Instagram, is a renowned choreographer, actor, and content creator who has made a huge impact on digital entertainment. His viral dance collaborations with Bollywood celebrities like Nora Fatehi and Sara Ali Khan have gained massive attention. Founder of BYOU Academy, a dance school in Mumbai, Awez is also known for mentoring aspiring dancers. He has been honored with awards such as the Dadasaheb Phalke International Film Festival Award for his creative content. Awez’s energetic performances, creative choreography, and humorous skits make him a dominant macro influencer across platforms.
Komal Pandey
Komal Pandey Komal Pandey (@komalpandeyofficial) is an iconic fashion influencer who has revolutionized Indian fashion content on Instagram. Famous for her unique styling videos and fashion transformations, Komal has created her own niche. With features in Vogue India, Cosmopolitan, and Harper’s Bazaar, she has established herself as a style authority. Komal was awarded Cosmopolitan India’s Best Fashion Influencer and has collaborated with luxury brands like H&M, Olay, and Amazon Fashion. Her storytelling approach blends fashion, emotion, and art, making her content highly engaging and culturally resonant. Komal is celebrated for empowering women to embrace individuality through fashion.
Kritika Khurana
Kritika Khurana Kritika Khurana (@thatbohogirl), popularly known as ‘That Boho Girl’, has built a strong digital identity rooted in bohemian fashion and travel content. With over a million followers, she has become a go-to fashion influencer for Gen Z and millennials. Kritika has been recognized by Femina as one of India’s Top Influential Bloggers and has been invited to global fashion weeks. She frequently collaborates with brands like Nykaa, Daniel Wellington, and Levi’s. Her YouTube vlogs, where she shares fashion hauls and personal experiences, further extend her reach and influence. Kritika’s relatable content and aesthetic appeal continue to inspire young audiences.
Dolly Singh
Dolly Singh Dolly Singh (@dollysingh) is a trailblazing influencer who brilliantly combines comedy and fashion in her content. Starting as a content creator with iDiva, she rose to fame with her character-based sketches like ‘Raju ki Mummy’. She has acted in web series and featured in campaigns for brands like Netflix, Swiggy, and Myntra. Dolly received the Digital Influencer of the Year award at the Grazia Millennial Awards and was listed in Forbes India’s 30 Under 30. Her authenticity and unfiltered humor make her content both relatable and aspirational. Dolly’s blend of satire, fashion, and storytelling is a refreshing take in the influencer landscape.
Aashna Shroff
Aashna Shroff Aashna Shroff (@aashnashroff) stands as a leading name in the fashion and beauty influencer space with her elegant and minimalist aesthetic. With collaborations ranging from Dior to L’Oréal Paris, she has positioned herself as a global influencer. Aashna has graced the covers of magazines like Elle and Grazia and has been a speaker at influencer summits. She received the Elle Influencer Award and is often invited to international fashion events. Her beauty tutorials, GRWM videos, and product reviews are widely appreciated for their authenticity. Aashna’s digital presence exudes sophistication, inspiring followers to embrace timeless elegance.
Sakshi Sindwani
Sakshi Sindwani Sakshi Sindwani (@stylemeupwithsakshi) is a prominent voice in the fashion world, advocating body positivity and inclusivity. She gained recognition after being featured on the cover of Harper’s Bazaar and through collaborations with Sabyasachi, H&M, and Nykaa. Sakshi was a TEDx speaker and won the Cosmopolitan Body Positivity Influencer Award. Her bold fashion choices and self-love messages resonate across age groups and demographics. Sakshi is known for breaking stereotypes in the fashion industry and empowering plus-size representation. Her energetic persona and powerful storytelling have earned her respect and admiration from peers and followers alike.
Sejal Kumar
Sejal Kumar Sejal Kumar (@sejalkumar1195) is a versatile content creator whose work spans fashion, travel, music, and lifestyle. She started her journey on YouTube and has since built a strong Instagram presence. Sejal has performed at YouTube FanFest and collaborated with brands like JBL, Levi’s, and Lakmé. She has been awarded the Best Vlogger at Cosmopolitan India Blogger Awards and appeared in digital campaigns for several youth-focused brands. Her singing videos and travel diaries are especially popular, showcasing her multifaceted talents. Sejal’s relatable, down-to-earth vibe has made her a favorite among young content consumers.
Manav Chhabra
Manav Chhabra Manav Chhabra (@mr.mnv) is a prominent digital content creator known for his dance, lip-sync, and short-form comedy videos. With millions of followers on Instagram and YouTube, he rose to fame through TikTok and was one of India’s top creators on the platform. Manav has collaborated with celebrities and brands like MX Player, Amazon Prime Video, and Oppo. He has been featured in digital music videos and award shows, and his work has earned him recognition as a youth icon. His energetic style and charming persona make him a staple in the entertainment influencer circuit.
Mridul Madhok
Mridul Madhok Mridul Madhok (@mridulmadhok) is a fitness, grooming, and lifestyle influencer with a massive following among India’s youth. He started with educational skincare content and soon expanded to fashion and motivational videos. Mridul has launched his own grooming brand, Madsfit, and collaborated with brands like Garnier, Puma, and Lenskart. He has won the Fitness Influencer of the Year title at various digital awards. His practical and relatable approach to self-care and personal development has built him a strong male follower base. Mridul continues to inspire with content that merges aesthetics with informative value.
Apoorva
Apoorva Apoorva (@the.rebel.kid) is known for her visually stunning, aesthetic content and fashion-forward sensibility. With a rapidly growing Instagram following, she has become a favorite among brands targeting Gen Z. Apoorva’s ability to merge street style with high fashion has made her a standout macro influencer. Her work has been featured in online fashion portals and brand lookbooks. She is also a vocal advocate for creative freedom and has been invited to speak at digital creator panels. Her edgy looks and bold styling continue to set new trends in the influencer community.
Barkha Singh
Barkha Singh Barkha Singh (@barkhasingh0308), an actress and influencer, blends acting chops with travel, fashion, and lifestyle content. A former child artist, Barkha has starred in popular web series and TV commercials. She’s been featured in shows like Engineering Girls and Please Find Attached. Her Instagram is a vibrant mix of candid moments and curated campaigns, including partnerships with brands like Airbnb, Vivo, and The Body Shop. Barkha has received recognition at the IWMBuzz Digital Awards and enjoys a loyal fan base across platforms. Her natural charm and screen presence make her one of the most engaging macro influencers today.
Isha Borah
Isha Borah Isha Borah (@ishaborah) creates fashion and lifestyle content characterized by its warmth, elegance, and relatability. Based in Northeast India, she represents a fresh voice in the influencer space, celebrating ethnic wear and sustainable fashion. Isha has collaborated with homegrown labels and eco-conscious brands, becoming an advocate for mindful consumption. She has been spotlighted in platforms like SheThePeople and Northeast Mojo for her regional influence. Her candid storytelling and minimalist aesthetic have made her content deeply resonant. Isha continues to grow as a cultural ambassador and fashion role model.
Radhika Seth
Radhika Seth Radhika Seth (@radhikasethh) is a model, actor, and influencer with a sophisticated fashion sense and a dynamic online persona. She began her career in modeling and has walked for prestigious fashion events like Lakmé Fashion Week. Radhika has worked with brands such as Maybelline, Nike, and Tanishq, and was featured in Netflix’s “Call My Agent Bollywood.” She has been listed among GQ’s Most Influential Young Indians. Her polished content, often showcasing luxury fashion and travel, appeals to a cosmopolitan audience. Radhika’s elegance and talent make her a leading macro influencer in India.
Sunainaa
Sunainaa Sunainaa (@sunainaa) is a versatile content creator celebrated for her artistic flair and dynamic expressions. From art tutorials to entertaining sketches and reels, she blends creativity with relatability. With a growing fan base on Instagram, she frequently partners with platforms like Moj and ShareChat. Her videos often trend for their originality and visual storytelling. Sunainaa’s diverse content palette includes beauty transformations, acting clips, and humorous takes on everyday life. She has received creator recognition awards from regional influencer communities. Her engaging personality and fresh ideas make her a standout macro influencer to watch.
Conclusion
Collaborating with these macro influencers on Instagram can significantly enhance a brand’s visibility and engagement. Their established credibility and strong connection with their audiences make them ideal partners for impactful marketing campaigns across lifestyle, fashion, entertainment, and travel. For brands seeking to navigate the influencer marketing landscape in India, partnering with a reputable influencer marketing agency can provide strategic insights and access to a network of top macro influencers. Idiotic Media, a leading influencer and meme marketing agency has been recognized for its expertise in orchestrating successful influencer collaborations tailored to brand goals.
To conclude, leveraging the reach and authenticity of a macro influencer on Instagram is a strategic move for brands aiming to connect with diverse audiences in 2025. By aligning with influencers whose values and aesthetics resonate with their target demographics, brands can foster meaningful engagement and drive impactful results in an ever-evolving digital space.