Top 10 Cricket Influencers on Instagram to Partner With
Cricket influencers are people who share their love for the game with fans on social media. They post match updates, behind-the-scenes moments, and their honest views in a way that feels real and relatable. Over time, they’ve built trust with millions of followers. For brands, working with them is a great way to connect with audiences in an authentic way. If you’re planning campaigns, an influencer marketing agency can help you pick the right cricket influencer to partner with. Let’s take a look at the top 10 cricket influencers on Instagram every brand should know.
1. Virat Kohli
Virat Kohli, found on Instagram as @virat.kohli, is the biggest cricket influencer with more than 273 million followers. Known as one of the greatest batsmen of all time, he has inspired millions with his dedication, discipline, and passion for cricket. His profile features fitness routines, family moments with Anushka Sharma and Vamika, travel glimpses, and professional updates. As a former captain, he led India to many unforgettable victories, including Test series wins abroad. With his massive reach, authentic lifestyle, and cricketing achievements, Virat is not just an Indian cricket influencer but also a global sports personality brand’s dream to collaborate with.
2. Harsha Bhogle
Harsha Bhogle, a cricket influencer on instagram,, known on Instagram as @bhogle_harsha, has built his reputation as the “Voice of Cricket” with 581K followers. A celebrated commentator and writer, Harsha has been associated with cricket for decades, offering balanced and deep insights. His Instagram is filled with match-day analysis, behind-the-scenes commentary clips, travel shots, and family moments. Unlike players, his credibility comes from his objective take on cricket, which fans respect. He connects with audiences through his storytelling ability, making him not only an Indian cricket influencer but also a trusted voice for cricket brands worldwide. His expertise and reliability make him an excellent partner for impactful campaigns.
3. Mayanti Langer
Mayanti Langer, a cricket influencer on instagram, active as @mayantilanger_b, is among the most recognized Indian sports anchors with 848K followers. She has hosted several prestigious tournaments including ICC World Cups and IPL seasons, which gave her a strong identity in cricket broadcasting. Her Instagram blends professional updates from her anchoring duties with glimpses of her personal lifestyle, fitness routines, and family moments. Married to Indian cricketer Stuart Binny, she naturally stays connected to the cricketing world. Her confident presence, engaging hosting style, and credibility as a professional make her a sought-after cricket influencer for brands looking to connect with diverse audiences. Mayanti’s versatility ensures strong engagement across sports and lifestyle collaborations.
4. Gaurav Kapoor
Gaurav Kapoor, with the handle @gauravkaps, is a popular host and presenter who has carved a niche in cricket entertainment with 275K followers. Known for his witty one-liners and engaging personality, Gaurav is a favorite face for IPL and Cricbuzz shows. His Instagram reflects his fun lifestyle, filled with travel diaries, candid behind-the-scenes shots with players, and humorous takes on cricket. Beyond cricket, he engages audiences with fitness and lifestyle posts, creating a strong personal brand. His easygoing nature makes cricket feel more entertaining and relatable to fans, which is why brands see him as a perfect cricket influencer to connect with younger, digitally active audiences.
5. MS Dhoni
MS Dhoni, famously known as “Captain Cool,” can be found on Instagram as @mahi7781, where he has 49.9 million followers. Dhoni is one of India’s most celebrated cricketers, having led the team to historic wins like the 2007 T20 World Cup and 2011 ODI World Cup. His Instagram, although less frequently updated, reflects his grounded lifestyle with posts about farming, biking, fitness, and his love for pets. His simplicity off the field and leadership on it make him an enduring cricket influencer. Fans admire his calm approach, achievements, and personal values. For brands, associating with Dhoni means connecting with an icon who represents trust, discipline, and authenticity.
6. Mohammad Kaif
Mohammad Kaif, a cricket influencer on instagram, who shares his updates as @mohammadkaif87, enjoys a following of 1.6 million fans. Famous for his iconic innings during the 2002 NatWest final, Kaif remains etched in cricketing history. His Instagram mixes cricket analysis, fitness tips, throwback moments from his playing days, and glimpses into his personal life. As a cricket analyst and coach, he continues to stay relevant in the sport. His fans admire him for his fielding brilliance and balanced insights. For brands, Mohammad Kaif represents a blend of credibility, nostalgia, and fitness inspiration. His reliability as an influencer makes him a solid partner for cricket and lifestyle campaigns.
7. Vikrant Gupta
Vikrant Gupta, with the Instagram handle @vikrant.gupta73, has established himself as one of India’s leading cricket journalists, attracting 818K followers. As an anchor with Aaj Tak, he provides exclusive cricket updates, interviews with top players, and expert match analysis. His Instagram is filled with behind-the-scenes content, breaking news stories, and personal glimpses into his professional life. Unlike cricketers, Vikrant brings an analytical approach that resonates with cricket enthusiasts who want expert takes. His credibility and reputation in sports journalism make him a valuable cricket influencer for brands seeking authentic and informed voices to drive campaigns with authority and trust.
8. Aakash Chopra
Aakash Chopra, active as @cricketaakash is a cricket influencer on instagram,has become a familiar cricket voice with 3.3 million followers. A former Indian opener turned commentator, he is loved for his detailed match breakdowns and relatable style. His Instagram highlights expert analysis, motivational quotes, family posts, and engaging reels about ongoing cricket events. Aakash simplifies the sport for fans, which increases his popularity as an Indian cricket influencer. He is respected for his balanced opinions and deep cricket knowledge. Brands love collaborating with him because he appeals to both cricket purists and casual fans, ensuring wide engagement. His authenticity and cricket expertise make him a trusted digital voice.
9. Tanay Tiwari
Tanay Tiwari, a cricket influencer on instagram, found on Instagram as @tiwaritanay, is an emerging cricket presenter with 645K followers. A rising face at Cricbuzz, Tanay is known for his youthful, engaging style and quick, digital-first content. His Instagram captures behind-the-scenes shots, cricket reels, and fun interactions with players and fellow presenters. His growing popularity lies in his ability to make cricket accessible and entertaining for younger fans. For brands, Tanay is a promising Indian cricket influencer who brings fresh energy and digital-savvy engagement. His mix of cricket knowledge and relatability makes him an excellent choice for campaigns targeting millennials and Gen Z audiences.
10. Anubhav Jain
Anubhav Jain a cricket influencer on instagram, active as @anubhavtalks, has 16.4K followers and is quickly building his presence as a cricket voice on Instagram. Known for his unique blend of humor, analysis, and relatable content, Anubhav connects with fans who enjoy crisp cricket updates in reel formats. His Instagram is filled with interactive posts, lifestyle glimpses, and cricket breakdowns. He stands out among emerging Indian cricket influencers by blending creativity with cricket insights. His digital-first approach makes him highly relatable, and brands can trust him to create content that resonates with younger cricket audiences in authentic and engaging ways.
Conclusion
Cricket influencers on Instagram are shaping how fans experience the sport and how brands engage with audiences. From legends like Virat Kohli and MS Dhoni to rising names like Tanay Tiwari and Anubhav Jain, each cricket influencer offers unique value. Partnering with them builds trust, relatability, and authentic engagement. Idiotic Media is a leading influencer and meme marketing agency that can help brands collaborate with these cricket influencers for maximum impact.