Top 15 South Indian Influencers to Partner With in 2025
If you’re planning your next big brand campaign, collaborating with a south Indian influencer could be the smartest move in 2025. From beauty and food to comedy and lifestyle, these creators are setting trends on Instagram. Each south Indian Instagram influencer on this list has built a loyal and engaged audience. For any influencer marketing agency looking to create meaningful partnerships or increase regional brand engagement, these are the people to watch. Any brand working with South Indian creators can consider these names for regional collaborations. Whether you’re promoting a product, campaign, or digital service, these top 15 south indian influencers can help you make a lasting impression.
1. Harija
Harija is a popular south indian influencer, actress, and acting coach who has made her mark both on-screen and in the classroom. She is the founder of “Abhinaya Alaya,” an acting school that supports aspiring artists in finding their voice. With more than 1.5 million followers on Instagram through her account @harijaofficial, she shares powerful theatre insights, coaching moments, spiritual reflections, and life lessons. Harija’s content focuses on simplicity and authenticity, making her a top choice for wellness, education, and creative campaigns. Her ability to connect deeply with her followers has made her a sought-after name in regional influencer marketing.
2. Maya S Krishnan
Known for her creative boldness and unapologetic authenticity, Maya S Krishnan is a theatre artist, actor, singer, and founder of ILULU Collective. Her Instagram account @mayaskrishnan has attracted over 790K followers, who admire her raw and minimalistic content style. Maya frequently posts about skincare, body positivity, poetry, and mental wellness. She recently launched a skincare line titled “10X Healthy Skin” and often partners with ethical lifestyle brands. As one of the most artistic south indian instagram influencers, Maya is a fantastic choice for campaigns focused on empowerment, creativity, and natural beauty.
3. Gabriella Charlton (Gaby)
Gabriella Charlton, better known as Gaby, is a dynamic Tamil actress and dancer who began her career as a child artist and rose to fame on Bigg Boss Tamil. She now has an Instagram family of over 2.3 million followers on her handle @gabriellacharlton_. Gaby’s content is filled with high-energy dance reels, trending audio challenges, stylish shoots, and glimpses of her personal life. Her youthful appeal and vibrant personality make her a favorite among Gen Z. Brands looking to connect with a fun-loving and youthful audience will find her perfect for fashion, lifestyle, and digital entertainment campaigns.
4. Pradaini Surva
Pradaini Surva is a model, actor, and wellness-focused south indian influencer based in Chennai. She maintains a serene and minimalistic aesthetic on her Instagram page @pradainisurva, where she has more than 504K followers. Her content includes yoga routines, holistic living tips, organic beauty rituals, and sustainable fashion. Pradaini often collaborates with eco-conscious brands and vegan skincare labels that align with her mindful lifestyle. Her calming presence and peaceful content style make her a strong candidate for wellness, eco-living, and slow-fashion brand promotions.
5. Gouri G Kishan
Gouri G Kishan rose to fame with her debut in the Tamil film “96,” and since then, she’s built a solid career across the South Indian film industry. On Instagram, she engages over 1.3 million followers through her profile @gourigkofficial. Gouri’s content includes classy traditional wear, travel highlights, poetry, and personal reflections that connect emotionally with her audience. She is known for her natural beauty and meaningful captions. Gouri is often seen collaborating with indie fashion brands and culturally rooted campaigns, making her a perfect face for artistic, emotional, and meaningful brand stories.
6. Sivaangi Krishnakumar
Sivaangi Krishnakumar is one of the most followed south indian instagram influencers, with over 6.1 million followers on her vibrant handle @sivaangi.krish. She rose to fame through her appearances in shows like Super Singer and Cooku With Comali, where her charming presence and comic timing won hearts. Apart from being a singer and actress, she’s also a natural entertainer whose reels often go viral. Sivaangi’s feed is full of music, fun skits, brand collaborations, and personal snapshots. With her huge fan base and relatability, she’s a perfect match for entertainment brands, food products, and lifestyle campaigns targeting younger audiences.
7. Aruna Vijay
Aruna Vijay is a MasterChef India Season 7 finalist and a rising star in the culinary content space. With over 1.1 million followers on Instagram via her handle @aruna_vijay_masterchef, she inspires home cooks with delicious South Indian recipes, healthy twists, and creative food presentations. Aruna shares tips on traditional cooking with a modern outlook and often collaborates with kitchenware, spice brands, and wellness products. Her warm storytelling and family-first content make her a trusted south indian influencer in the food and homemaking niche, ideal for brands focusing on tradition, taste, and trust.
8. Alya Manasa
Alya Manasa is a beloved Tamil television actress who has carved out a special space for herself on social media. With more than 4.5 million followers on Instagram through her profile @alya_manasa, she regularly shares heartwarming family content, parenting insights, and vibrant ethnic fashion looks. Alya is known for her graceful screen presence and affectionate interactions with fans. Her content resonates deeply with women and families, making her an excellent choice for ethnic fashion labels, kids’ brands, home décor, and mom-focused marketing campaigns.
9. Rachitha Mahalakshmi
Rachitha Mahalakshmi is a popular Tamil television actress best known for shows like Saravanan Meenatchi. Her Instagram account @rachitha_mahalakshmi_official has attracted more than 1.7 million followers. Her posts include festive celebrations, behind-the-scenes glimpses, devotional moments, and traditional fashion content. She has built a loyal fanbase with her graceful personality and emotional connection with audiences. As a south indian influencer, Rachitha is ideal for ethnicwear brands, jewellery collaborations, and spiritual or family-oriented product lines.
10. Krish Ashok (Masala Lab)
Krish Ashok, famously known online as Masala Lab, brings food, science, and humor together in a way no one else does. With over 1 million followers on his unique page @_masalalab, Krish educates and entertains through clever reels that break down South Indian cooking using science and storytelling. His content appeals to food nerds, home chefs, and curious minds. Krish is an excellent choice for kitchen gadgets, spice brands, tech-integrated cookware, and food science projects. As a top south indian influencer, he represents the intellectual yet relatable voice in food content.
11. Samyuktha Shan
Samyuktha Shan is an actress, entrepreneur, model, and fitness influencer with a loyal audience of over 1.2 million on her Instagram handle @samyuktha_shan. She is admired for her disciplined lifestyle, fitness goals, and motivational posts about motherhood, mental health, and strength. A former Bigg Boss Tamil contestant, Samyuktha uses her platform to promote clean eating, wellness, fashion, and inner confidence. She collaborates with skincare brands, gyms, wellness startups, and women-centric campaigns, making her a perfect choice for holistic, health-focused influencer strategies.
12. Mugen Rao
Mugen Rao is a singer, actor, and content creator who became a household name after winning Bigg Boss Tamil Season 3. His Instagram @themugenrao has over 2.2 million followers and showcases a blend of music, fashion, motivational quotes, and lifestyle updates. Known for his emotional depth and creative drive, Mugen connects well with the youth and art-loving audiences. He often collaborates with music platforms, streetwear brands, and film promotions. Mugen’s fanbase stretches beyond India, making him a strong candidate for wide-reach influencer campaigns and pan-Indian branding.
13. Aarti Ravi
Aarti Ravi is a fashion and wellness influencer, widely admired for her poise and sophistication. She is also the wife of Tamil actor Jayam Ravi. Her Instagram handle @aarti.ravi has a following of over 923K, and her feed showcases elegant styling, home interiors, skincare routines, and lifestyle updates from celebrity life. Aarti has collaborated with luxury fashion labels, premium skincare brands, and wellness products. Her content appeals to an audience that appreciates simplicity, grace, and elevated living. She is ideal for upscale influencer marketing in fashion, décor, and beauty.
14. Neeraj Elangovan
Neeraj Elangovan is a filmmaker, content director, and creative visual storyteller. His Instagram page @neeraj_elango has more than 648K followers who love his aesthetically pleasing food shots, minimal styling, and cinematic reels. Neeraj collaborates with boutique restaurants, lifestyle brands, and product shoots that require high visual quality. His unique editing style and creativity make him one of the most respected south indian instagram influencers in the creative space. Perfect for storytelling-heavy brand films and upscale campaigns.
15. Keerthi Shrathah
Keerthi Shrathah is a bold and stylish fashion creator who co-founded the designer label “The.Label.I”. With over 528K followers on Instagram (@keerthishrathah), she posts high-impact reels, styling inspiration, and brand-led campaigns that mix modern and ethnic aesthetics. Keerthi is known for working with skincare, couture, jewellery, and high-end beauty brands. She represents today’s confident, fashion-forward South Indian woman and connects effortlessly with an audience that follows trends with a desi twist. Her presence is ideal for fashion, beauty, and premium lifestyle campaigns.
Conclusion
These 15 top south Indian influencers are changing the way content connects with people in South India. Whether you’re building long-term brand trust or launching a viral campaign, these creators are your gateway to strong regional engagement. If you’re a meme marketing agency, you’ll especially love their ability to entertain and trend online. Their storytelling, authenticity, and community reach make them perfect choices for your next big campaign in 2025 and beyond.