Top 15 Home Decor Influencers in India to Partner With in 2025
With a booming interior design market, an appetite for tradition and innovation, and a growing love for stylish, personalized spaces, India is seeing a massive shift in how people approach home decor. From cozy nooks to bold living room makeovers, home decor influencers are showing us how to turn houses into dream homes. They don’t just share beautiful visuals, they share ideas that are relatable, doable, and inspiring.
At Idiotic Media, a leading influencer marketing agency in India, we help brands connect with these creators to bring authentic, visual storytelling to life. If you’re a home or lifestyle brand looking to make a real impact, these are the top 15 home decor influencers you should be working with.
1. Rohina
Rohina Anand Khira, known on Instagram as @rohina with approximately 709K followers, is one of the top home decor influencers in India. As the CEO of AA Living, she brings a luxury lifestyle edge to her posts, blending decor with design-led living. Rohina’s content includes DIY styling, cozy corners, and international design inspirations. Her audience resonates with her modern-Indian aesthetic, and she often features mood boards and shopping tips. She has collaborated with well-known luxury and lifestyle brands, making her one of the best Instagram home decor influencers to work with. Whether she’s styling festive tables or showcasing cozy cushions, her storytelling adds an authentic feel. She’s frequently featured in influencer rankings and home decor magazines.
2. Sumati Jumrani
Sumati Jumrani, aka @cozyyylilcorner, has built a tight-knit community of around 551K followers who adore her warm, DIY-centric decor style. She transformed her passion project into a full-time content career, now known as one of the best home decor influencers on Instagram. Her feed is filled with earthy tones, handmade touches, and cozy nooks that reflect her unique perspective. Sumati often highlights plant styling, home product recommendations, and styling tips under budget. With a strong presence in the Indian decor scene, she’s partnered with various decor and lifestyle brands. Her relatable reels and calm visuals make her a perfect pick for meme marketing campaigns that want charm and authenticity.
3. Rekha Beniwal
Rekha Beniwal is the creative behind @home_feelit, where over 623K followers admire her boho-chic decor ideas and minimalistic setups. A top Indian home decor influencer, Rekha has a natural flair for combining earthy textures with curated modern aesthetics. She brings design sensibility into everyday spaces, often showcasing shelf styling, cozy bedrooms, and DIY corners. Her background in design helps her stand out with detail-oriented content and product placements. Rekha’s collaborations with home furnishing brands and organic decor products have added depth to her content. Her followers appreciate the simplicity and calm her feed radiates. Her voice is growing in the sustainable decor movement as well.
4. Aman Anand
Aman Anand, better known as @creative_callings, brings creativity and color to over 513K followers. She is a talented DIY artist and one of India’s rising home decor influencers. Aman’s content is filled with upcycled decor ideas, creative thrift finds, and artistic shelf styling. She balances her professional life with content creation, offering authentic behind-the-scenes views into her space transformations. Her aesthetic is bold, hands-on, and often includes step-by-step tutorials. She has become a favorite among brands promoting budget-friendly, eco-conscious decor. Aman’s vibrant ideas and real-life hacks resonate with both aspiring decorators and seasoned creators. Her content bridges visual inspiration with practical solutions—making her ideal for meme marketing-led storytelling.
5. Hiral Mehta
Hiral Mehta is the face behind @hirals_homey_home, where her 396K followers find inspiration in her elegant yet approachable style. A passionate home decor enthusiast, Hiral curates spaces that feel warm, functional, and family-oriented. Her Instagram feed reflects everyday living with thoughtful aesthetics, often blending pastels, whites, and greenery. Her unique touch lies in mixing Indian traditions with contemporary designs. As a mother and homemaker, she presents relatable yet aspirational decor ideas. Hiral frequently partners with top decor brands and lifestyle campaigns, showcasing products in real-life settings. Her work as a top home decor influencer stands out because of its authenticity, clean visuals, and aesthetic storytelling.
6. Anukriti
Anukriti is the creative behind @lavanyahandmades, a homegrown page with around 325K followers that celebrates handmade crafts and homely vibes. As an artist and entrepreneur, Anukriti’s feed is filled with handcrafted decor pieces, DIY room updates, and cozy styling ideas. Her aesthetic leans toward minimal, clean, and calming visuals that often include soft lighting and earthy tones. She’s passionate about sustainability and often highlights upcycled and natural decor solutions. Anukriti collaborates with boutique brands, handmade stores, and decor platforms, making her one of the best home decor influencers for eco-conscious storytelling. Her content is ideal for meme marketing that combines craft with creativity.
7. Shailly
Shailly, the name behind @decorbyshailly, inspires over 304K followers with her elegant, pastel-themed home styling. Her page is a go-to for subtle luxury, neutral tones, and minimalist arrangements. Shailly is known for her aesthetic reels, budget-friendly makeovers, and curated product suggestions. Her home decor journey started with a passion project and has now grown into a full-time content career. With collaborations spanning furniture, lighting, and decor accessories, she’s a trusted face in the decor space. Her calming feed and relatable voice make her one of the best Instagram home decor influencers to follow. Shailly is perfect for visual brand storytelling and meme marketing that aims to inspire.
8. Sarabjit Kaur
Sarabjit Kaur manages @my.green.nest, a page that’s all about bringing nature indoors for her 373K followers. As a home decor influencer and green stylist, she focuses on biophilic design and sustainable living. Her content often features indoor plants, earthy accents, and calming color palettes. Sarabjit’s visual storytelling is serene and grounded, making her a standout among India’s best home decor influencers. She has collaborated with eco-friendly decor brands, plant nurseries, and DIY communities. Her audience loves her practical tips and plant care routines. With meme marketing gaining traction in the green lifestyle niche, Sarabjit’s content perfectly balances nature and aesthetic appeal.
9. Nupur Rahar
Nupur Rahar, the creative soul behind @sunshine_window with about 302K followers, is a popular home decor influencer known for her warm tones, soft textures, and vintage aesthetics. Her page is filled with cozy window-side setups, pastel-themed rooms, and seasonal decor ideas. Nupur balances DIY projects and professional collaborations with ease. Her lifestyle revolves around home styling, crafting, and mood-setting decor photography. With a calming aesthetic and minimal captions, her visuals speak volumes. She’s often featured in lists of the best Instagram home decor influencers. Brands love to tap into her distinct style for campaigns with subtle messaging. Her content is meme marketing gold, often turned into relatable reels that resonate with her loyal followers.
10. Meenakshi Singh
Meenakshi Singh, popularly known as @decor_miniz on Instagram with a massive 283K following, stands out for her vibrant, festival-themed home styling. She celebrates Indian traditions through bold color palettes, floral arrangements, and ethnic decor. Meenakshi’s content includes festive decor reels, cultural crafts, and bright DIY transformations. She brings both charm and cheer into every post she shares. Her influencer journey started with passion and has evolved into partnerships with big decor and gifting brands. She consistently ranks among the best home decor influencers in India. From Diwali to Holi, her grid is a visual treat. Her posts are also ideal for meme marketing ideas, especially those celebrating Indian family traditions in humorous ways.
11. Anjari Ganguly
Anjari Ganguly, the creative mind behind @thatyellowtrunk and a growing community of 242K followers, blends architecture and art in her boho-ethnic decor style. As an architect-turned-influencer, her eye for symmetry, color, and heritage pieces is unmatched. Anjari’s content includes antique collections, upcycled furnishings, and statement corners. She effortlessly mixes traditional elements with modern layouts, appealing to both millennials and vintage lovers. Her curated reels often go viral due to their aesthetic storytelling. She collaborates with art and decor brands that value cultural richness. As one of the top home decor influencers in India, her account is a rich source of both inspiration and branding potential. Meme marketing ideas around heritage meets modern are a natural fit here.
12. Vinshi Bansal
Vinshi Bansal, the warm and minimalistic soul behind @thevworld_ with around 235K followers, showcases how simplicity can be stunning. She focuses on budget-friendly setups and clutter-free corners, making her content widely relatable. Vinshi often shares storage hacks, affordable finds, and renter-friendly room transformations. Her Instagram features soft lighting, functional decor, and creative thrift styling. She’s worked with over 40+ home decor and utility brands, making her a growing name in the influencer circuit. As a best Instagram home decor influencer, she appeals to younger audiences starting their decor journey. Her reels often carry a humorous twist that suits meme marketing campaigns targeting small-space living.
13. Sitha R
Sitha R curates tranquil home vibes on Instagram via @sithavineesh and has a steady follower base of about 247K. Her style is rooted in natural tones, wooden accents, and clean aesthetics. She often posts about Amazon finds, handcrafted pieces, and cozy reading nooks. Sitha’s decor reflects simplicity, comfort, and mindfulness. She is a soft-spoken creator whose visuals carry a peaceful charm. Collaborations with sustainable and organic lifestyle brands highlight her niche. As a top home decor influencer with a loyal audience, she adds value to brands focused on calm and intentional living. Her soothing content also works well for meme marketing focused on calm chaos at home.
14. Rashmi
Rashmi, who runs @khwaahishen_ with around 251K followers, is known for her bold mirror frames, mood lighting, and dramatic DIYs. Her decor is edgy, artistic, and deeply expressive. Rashmi’s audience loves her blend of art and emotion in every corner she styles. She often shares creative tutorials and craft projects, engaging with fellow makers and decor fans. Her page is filled with moody hues and powerful textures. Brands seeking experimental and artistic home decor collaborations find a perfect fit with Rashmi. Her storytelling flair makes her content highly meme-worthy, especially for creative campaigns with a twist.
15. Bhakti Manish Achhara
Bhakti Manish Achhara is the artistic soul behind @bhakti_achhara with a follower base of around 207K. She’s known for her renter-friendly solutions, thrift hacks, and charming DIY transformations. Bhakti’s style is clean, warm, and resourceful—making her a hit among urban dwellers and small-space decorators. She’s also a strong advocate for smart shopping and decor that tells a story. Her content strikes a balance between practicality and beauty. As one of the best home decor influencers, she collaborates with a range of lifestyle and home brands. Her clever hacks and humorous takes on home improvement are great material for meme marketing too.
Conclusion
As we wrap up this blog, it’s clear that home decor influencers in India are playing a major role in shaping how people style their homes. Their ideas are relatable, their content is inspiring, and their impact is real.
That’s exactly why home decor brands in India are partnering with these creators, to boost visibility, build trust, and connect with the right audience in the most organic way. Idiotic Media, a leading influencer and meme marketing agency helps brands do just that with content that not only looks good but performs well too.