THAT'S WHAT I LIKE
The main objective of the campaign was to create awareness about stock trading and Upstox among regional audiences and to tap potential markets to build new user base.
UPSTOX
Strategy Used
We executed a regional influencer marketing campaign on YouTube over the period of 6 Months and collaborated with top channels from regions like Tamil Nadu , Telangana, Kerala, Gujarat , Haryana, West Bengal and many more.
INSIGHTS
1.5 Million+
engagement
180
total pages
100 Million+
views
