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PAYTM FIRST GAMES

THAT'S WHAT I LIKE

Paytm wanted to leverage Memes to advertise different games that are part of Paytm First Games.

Strategy Used

Memes were created around Paytm First Games, Fantasy Football & Rummy. The Campaign was executed in 10 Days and 300 Memes were created and amplified on various Meme handles on Instagram.

INSIGHTS

800K+

engagement

10 Million+

views

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