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NOSTRAGAMUS

THAT'S WHAT I LIKE

To create awareness about the application during IPL 2019 and derive installs by reaching out to different segments such as comedy , cover songs ,dance etc over YouTube Platform

Strategy Used

Created a 15 seconds vertical around the Nostra Gamus pro application involving a famous Instagram Influencer and amplified it on Instagram meme pages through Swipe ups to target user acquisitions during IPL 2019

INSIGHTS

1.1 Million+

engagement

145

total pages

150 Million+

audience

66 Million+

views

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