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NIINE

THAT'S WHAT I LIKE

The campaign promoted women hygiene by donating 9 sanitary pads per run scored by Rajasthan Royals. Niine was leveraged through “Baba Ka Dhaba” as it donated Sanitizer Sachets too.

Strategy Used

We promoted “NIINE” through 90 memes that were posted on 28 Meme Handles on Instagram throughout IPL 2020.

INSIGHTS

1.7 Million+

engagement

28

total pages

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