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MYNTRA

THAT'S WHAT I LIKE

The objective of the campaign was to have as many people post a mugshot of themselves on Instagram holding a placard that reads out any fashion related guilty pleasure that they have indulged in and spread the word.

Strategy Used

We created a hashtag #myntraholic and launched a contest in which people were asked to post their fashion-related guilty pleasures and stand a chance to win Vouchers worth 5000 rupees from Myntra

INSIGHTS

500K+

engagement

5 Million+

views

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