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JeetengePhirSe

THAT'S WHAT I LIKE

The objective of the campaign was to amplify and create hype around Mountain Dew’s ‘Darr ke Aage Jeet Hai’ #JeetengePhirSe sung by Sukhwinder Singh

Strategy Used

Stories and Videos were posted on Instagram through prominent Influencers and Meme Handles.

INSIGHTS

700K+

engagement

25 Million+

audience

8 Million+

views

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