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EntertainerNo.1

THAT'S WHAT I LIKE

Entertainer No.1 is a 2020 Indian reality show hosted/judged by Bollywood actor Varun Dhawan. The show is a Flipkart Video original and was launched on 13th April 2020 on Flipkart app, featuring Varun Dhawan who encourages Indians to entertain from home while practising social distancing amidst the countrywide lockdown.

Strategy Used

141 Influencers of various categories were associated with the Campaign by posting dance videos on the Week’s theme on their TikTok and Instagram Profiles.

INSIGHTS

1.9 Million+

engagement

19%

engagement rates

141

total influencer

100 Million+

audience

10 Million+

views

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