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Cadbury Dairy Milk

THAT'S WHAT I LIKE

Cadbury Dairy Milk launched its ‘’Wish Pack Campaign’’ for the second year starting 1st of Feb. Mechanism: Buy a CDM, inside CDM Pack there’s a unique code & you have to enter the code on My Jio app

Strategy Used

Exemplary illustrations projecting Cadbury Milk Lovers winning amazing prizes like Phones , Laptops and free talktime during ‘’Wish Pack Campaign’’. Turning the spotlight to amazing prizes offered by cadbury through My Jio App. Distributing the Approved Content on Meme Pages Targeting Tier 2-3-4 Cities in India

INSIGHTS

3 Million+

engagement

30 Million+

views

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