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CSKONTRELL

THAT'S WHAT I LIKE

Trell's newest Dance Anthem in support of the Chennai Super Kings’ Team for the IPL was to be grooved to by multiple micro Influencers, who then joined us to be a part of the world's largest fan movement by sending in their videos on the Trell App. Their YELLOVE was to be shown to the World on Instagram via Reels and Stories too.

Strategy Used

A total of 116 Influencers participated in the activity where they did the hook step of the Anthem and showed their love in support of #CSKOnTrell, joining hands to make #CSKMillionStrong!

INSIGHTS

116

total pages

10 Million+

views

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