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BeDabanggWithSetWet

THAT'S WHAT I LIKE

The objective of the campaign was to increase participation by encouraging audience to participate by sharing their dance video doing the hook step on the signature lyrics using the hashtags on social media.

Strategy Used

Set Wet associated with the makers of the film Dabangg 3 for a song. The hairstyling brand had Chulbul Pandey aka Salman Khan along with actor Warina Hussain grooving on its dance steps.

INSIGHTS

1.2 Million+

views

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