Introducing
ZEE5 Case Study
Poster Amplification
Total Reach
1
1
+
Total Impressions
2
1
+
Total Engagement
1
1
+
Campaign Overview
The purpose of the campaign was to boost Zee5’s subscriptions entitling its “Radhe Combo Offer” following to Salman Khan’s “Radhe” film release exclusively on Zee5.
With 200+ macro & micro influencers escalated the content through static posters to obtain traction.
Also, the content was strategized into three categories “Record Breaking”, “TV Watching”, and “Cashback” to attract audience from all segments.
The drive was successfully executed within 3 days and observed 130k+ engagement and reach of 19+M.
Total Reach 19 Million+ Total Impressions 20 Million+
