The campaign’s primary objective was to promote multiple handset models from POCO that were available at heavily discounted prices on Flipkart during the BBD sale period. The focus was to drive strong visibility, highlight the value-for-money proposition, and create urgency around the limited-time offers.
To maximise reach and conversions, the campaign was strategically executed in three structured phases across different platforms, ensuring consistent messaging, wider audience engagement, and sustained momentum throughout the sale period.