Introducing
Idiotic Media OLA Electric
#ICEvsEV-Campaign Report
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Posts
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Views
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Engagement
1
%
Engagement %
Campaign Objective & Execution
The campaign’s primary objective was to promote and generate awareness around OLA Electric scooters, emphasizing their features and benefits through a humorous approach. This was achieved by leveraging trending templates and other marketing strategies. The execution of the campaign predominantly took place on Instagram and Twitter, strategically utilizing meme pages and video editors to amplify the messaging.
The campaign successfully garnered significant engagement, accumulating over 25 million views across both platforms.
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M
Views Committed
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M(58%)
Views Archieved
0
CPV Promised
0
CPV Delivered
Glimpse of top performing posts
From Instagram
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Posts
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Reach
1
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Views
1
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Engagement
1
%
Engagement %
Glimpse of top performing posts
From Twitter
1
Posts
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Reach
10
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Views
1
+
Engagement
1
Engagement %
Highlights of
Campaign’s compelling comments
Findings & Learnings from the campaign
- 01. The viewership and engagement on Instagram significantly surpassed that on Twitter.
- 02. No instances of virality were noted in the Twitter segment. Consequently, the decision to collaborate with
- video editors and meme pages on Instagram proved to be more judicious.
- 03. A shorter campaign duration could have resulted in a more higher viewership, given that a strategy of
- consistent and frequent postings tends to yield more substantial interactions.
- 04. Our analysis of comments indicates that Ola Electric generated widespread discussion.
- 05. The scarcity of clips posed a challenge for video editors in crafting the desired content, despite the
- commendable results achieved.
- 06. It is advisable to approach prominent influencers for this initiative, as the audience demonstrates a keen
- interest in acquiring information about discounts and related details. Collaborating with influencers will
- undoubtedly contribute to creating a noteworthy buzz.
- 07. Upon analyzing the content quantity, it becomes evident that an excessive volume may result in
- fluctuations in engagement across various posts. Consequently, it is recommended to uphold a more
- concise content volume during the initial phase and amplify the content that has garnered the most
- positive results on subsequent pages.