Top Fashion Influencers in Mumbai on Instagram to Partner With
Mumbai, often called the city of dreams, is where ambition meets opportunity, and nowhere is this more visible than in its fashion scene. As India’s fashion capital, the city has become a creative hub where self-expression thrives, giving rise to every fashion influencer in Mumbai who is shaping how style is seen and shared on Instagram.
Instagram continues to be one of the most powerful platforms for fashion creators. According to Statista, Instagram had over 1.35 billion monthly active users in 2023, and this number is expected to reach around 1.44 billion by 2025. India stands out as one of the largest markets, with nearly 229 million Instagram users as of 2023. This massive audience has turned Mumbai into a strong base for fashion storytelling and digital influence.
With such reach, influencers in Mumbai are consistently creating trend-driven content, from streetwear to luxury fashion. They are not just showcasing outfits but also building strong personal brands through creativity, aesthetics, and consistency.
Today, these creators are redefining modern fashion by blending style with digital storytelling, making them highly valuable for brand collaborations.
In this curated list by Idiotic Media, a leading influencer marketing agency, we explore some of the most impactful fashion influencers in Mumbai on Instagram that brands can collaborate with to boost visibility and engagement in the fashion space.
List of Top Fashion Influencers in Mumbai
1- Santoshi Shetty
Santoshi Shetty is a well-known fashion influencer in Mumbai, with around 743K followers on Instagram and an average engagement of nearly 40K views per post. She is also a fashion blogger behind her platform Styledge, where she shares her personal style journey along with lifestyle and creative content.
Beyond fashion, Santoshi is also appreciated for promoting yoga and wellness, blending fitness with her overall lifestyle influence. She has collaborated with leading brands like Myntra and continues to support emerging fashion and small businesses through her platform.
Her content focuses on modern styling, beauty tips, travel, and everyday fashion inspiration. From effortless streetwear to elegant, high-fashion looks, she brings versatility and confidence to her feed, making her one of the most followed fashion Instagram influencers in Mumbai.
With her consistent creativity and strong audience connection, she has built a trusted personal brand in the fashion and lifestyle space.
Also Read: Luxury Lifestyle Influencers in India
2- Riya Jain
Riya Jain is a rising fashion influencer in Mumbai who began her journey with a fashion blog called Caught In A Cuff. What started as a passion project has now helped her build a strong presence on Instagram, where she has around 411K followers and an average engagement of nearly 41K views per post.
She is known for her stylish, trend-focused content and consistent fashion storytelling that connects well with her audience. Over time, she has collaborated with well-known brands like Fiamo, L’Oréal, Nykaa x Kay Beauty, and Myntra, strengthening her position in the fashion industry.
Riya has also worked closely with designers and was recently seen opening the Runway 23 show for Nirmoha, highlighting her growing influence in the fashion and runway space. Her journey reflects a strong blend of creativity, brand collaborations, and evolving personal style.
3- Shivvani Paatil
Shivvani Paatil is a popular Mumbai-based Instagram influencer known for her global fashion and lifestyle content. Currently based in London, she shares a mix of travel diaries, everyday outfits, and style inspiration that reflects a modern and effortless aesthetic.
With around 257K followers and an average engagement of nearly 14K views per post, she has built a strong connection with her audience through consistent and relatable content. Her feed showcases a blend of comfort wear and elevated fashion looks, often inspired by her travel experiences.
Shivvani continues to influence her followers with her minimal yet stylish approach to fashion, making her a recognizable name in the digital fashion space.
4- Aiana Jain
Aiana Jain is a Mumbai-based Instagram influencer known for her strong focus on fashion, lifestyle, beauty, and fitness content. Her profile reflects her multi-interest approach, where she shares insights across styling, wellness, and personal development, positioning herself as a modern-day style coach.
She aims to help her audience step out of their comfort zones and stay updated with the latest fashion trends while developing a sharper sense of personal style. Through her content, she encourages people to explore fashion more confidently and creatively.
With around 269K followers and an average engagement of nearly 4K views per post, she has built a steady presence in the digital fashion space. Aiana has also collaborated with brands like Nykaa and frequently showcases premium beauty labels such as Dior Beauty, further strengthening her influence in the lifestyle and fashion community.
5- Aayushi
Aayushi is a popular fashion influencer in Mumbai who blends motherhood with style in a unique and relatable way. Known for her confident and fun personality, she often shares how her love for fashion naturally extends to her daughter, creating adorable matching outfit moments and styling inspiration for moms.
Her Instagram feed is filled with curated looks, brand picks for her child, and lifestyle content that reflects her playful yet fashionable approach. With around 252K followers and an average engagement of nearly 32K views, she has built a strong and engaged community.
Aayushi has collaborated with brands like Nykaa Fashion and L’Oréal, and she is also often invited to exclusive brand events and launches, including high-profile beauty experiences like Rare Beauty by Selena Gomez. Her content stands out for its mix of parenting, fashion, and modern lifestyle influence.
6- Masoom Minawala
Masoom Minawala Mehta is one of the most recognized fashion influencers in Mumbai, known for her strong global presence and elegant personal style. She is widely appreciated for representing India at international fashion platforms, including prestigious events like Cannes.
Her Instagram reflects a versatile mix of fashion from casual everyday looks to high-end luxury styling showcasing her ability to carry every aesthetic with confidence and ease. She also shares glimpses of her travels and life as a mother, blending personal moments with fashion-forward content.
With a massive following of around 1.3 million and an average engagement of nearly 306K views, she has built a powerful digital influence. Masoom has collaborated with global brands like Louis Vuitton and Skechers, further strengthening her position in the fashion and luxury lifestyle space.
7- Aashna Shroff
Aashna Shroff is a well-known fashion influencer in Mumbai who brings a perfect blend of chic and luxury to her personal style. Her fashion-forward presence has made her one of the most followed style creators in the country, and she is often seen attending global fashion events like the #DiorFall23 show and featuring in leading fashion publications.
With around 967K followers and an average engagement of nearly 165K views on Instagram, she has built a strong and loyal audience. Aashna’s content focuses on fashion styling, beauty tips, outfit inspiration, travel diaries, and glimpses of her personal life, making her feed both aspirational and relatable.
She has worked with top international and Indian brands such as Victoria’s Secret, Diesel, L’Oréal, and Nykaa. Her strong sense of style and ability to adapt trends has also earned her recognition, including the Cosmopolitan Luxury Fashion Influencer of the Year award in 2023.
Beyond social media, Aashna is also an entrepreneur with her own fashion and lifestyle label, further expanding her presence in the fashion industry. Her content continues to inspire confidence, individuality, and modern style expression among her followers.
8- Larissa
Larissa is a popular fashion influencer in Mumbai known for her vibrant yet classy sense of style. She stands out for her ability to blend elegance with bold fashion choices, making her content visually appealing and easy to connect with.
Apart from fashion, she is also a lifestyle and travel creator, which adds variety to her Instagram feed. Her content includes beauty, travel diaries, everyday fashion looks, and lifestyle moments, creating a well-rounded digital presence.
With around 743K followers and an average engagement of nearly 114K views, she has built a strong influence across multiple niches. Larissa has collaborated with leading brands like Charlotte Tilbury, Maybelline, L’Oréal, Swiggy, and Disney, and she is also associated as a brand ambassador for GoPro, reflecting her strong presence in both fashion and lifestyle space.
9- Juhi Godambe
Juhi Godambe is a famous fashion influencer in Mumbai and entrepreneur who has built a strong identity in the fashion space through her refined and versatile styling. Her ability to switch effortlessly between minimal, everyday looks and bold luxury outfits makes her content stand out.
She is often appreciated for her well-curated, occasion-based fashion choices that highlight both elegance and comfort. Her Instagram reflects a balanced mix of fashion inspiration and personal style moments, making her a relatable yet aspirational creator.
With around 539K followers and an average engagement of nearly 33K views, Juhi has established a solid presence in the digital fashion community. She has collaborated with top brands like L’Oréal, Diesel, Caprese, and Nykaa, and has also been invited to major fashion events such as Dior Mumbai and Mugler x H&M, strengthening her position in the industry.
10- Soundarya Thakur
Soundarya Thakur is a popular fashion influencer in Mumbai who blends travel and style seamlessly in her content. Her Instagram showcases her love for exploring new destinations while maintaining a strong fashion-forward presence, making her feed both aspirational and relatable.
She creates content across fashion, beauty, and lifestyle, often engaging her audience through #GetReadyWithMe reels and everyday styling moments. This helps her maintain a strong connection with her followers through real and relatable storytelling.
With around 209K followers and an impressive average engagement of nearly 178K views, she has built a strong digital identity. Soundarya has collaborated with brands like Philips, Ajio, and Lakmé, strengthening her position in the fashion and lifestyle space in Mumbai.
To Conclude
Mumbai, being the epicentre and hotspot of fashion, is home to many style creators who actively share fashion tips, trends, and inspiration with their audiences. These influencers play a key role in shaping modern style choices and building strong digital communities around fashion.
For brands, collaborating with the right creators can unlock strong visibility, engagement, and trust. This is where an influencer marketing agency like Idiotic Media helps brands connect with the right talent and execute impactful campaigns that truly resonate with their target audience.