This Flipkart Big Billion Day Sale aimed to bring regional and grassroots excitement to the launch of Realme P3 Lite, creating a high-recall moment for the product during the promotional period. The core objectives included:

• Amplify the Realme P3 Lite Flipkart Big Billion Day Sale buzz across local markets using trusted voices—retailers.
• Generate regional, community-driven content around Realme P3 Lite to highlight key features and real-life usage.
• Drive direct customer interest and engagement both online (Flipkart) and offline (retail touchpoints).
• Position Realme P3 Lite as the go-to budget smartphone during the Flipkart Big Billion Day Sale.