10 Indian Lifestyle YouTubers to Partner With in 2025
In today’s digital world, lifestyle YouTubers are not just content creators; they are trendsetters who influence millions of people with their daily lives, fashion choices, travel stories, and personal experiences. A lifestyle YouTuber showcases a mix of everything from beauty routines and fitness journeys to food habits and travel vlogs. This makes them relatable and aspirational at the same time. Lifestyle YouTubers are not just creators; they are storytellers who inspire and influence millions, making them the perfect choice for collaborations. Here are 10 lifestyle YouTube channels you should know about in 2025.
1. Jannat Zubair Rahmani
Jannat Zubair Rahmani is one of the most loved Indian lifestyle YouTubers, who has made a strong mark with her versatile content. Her channel, Jannat Zubair Rahmani, has 6.4 million subscribers, and she has been awarded both Silver and Gold Play Buttons from YouTube. Jannat shares vlogs that include fashion, beauty, and glimpses of her personal life, which makes her channel highly relatable. As a successful actress and digital creator, she connects with audiences of all age groups. Her lifestyle content stands out for its authenticity and aspirational value. Being a young achiever with a huge fan following, Jannat is among the top lifestyle vloggers who influence trends in India.
2. Mumbiker Nikhil
Mumbiker Nikhil is one of the most popular names in the Indian vlogging space. His channel, Mumbiker Nikhil, has a strong subscriber base with 4.01 million loyal fans. He has received the prestigious YouTube Silver and Gold Play Buttons for his achievements. Nikhil’s content revolves around travel, daily life experiences, and inspirational stories, which fall under lifestyle vlogging. From motorbike trips to personal milestones, his vlogs showcase an adventurous yet relatable lifestyle. Over the years, he has become one of the top lifestyle vloggers in India who inspire the youth. His journey from a biker to a lifestyle influencer makes him a perfect choice for brand collaborations.
3. Arishfa Khan
Arishfa Khan is a popular digital creator and actress who runs the channel Arishfa Khan with 2.9 million subscribers. She has been honored with the YouTube Silver and Gold Play Buttons. Her content includes fashion, beauty, challenges, and everyday life vlogs that connect with young audiences. Arishfa’s fun personality and consistent lifestyle content make her one of the top lifestyle vloggers in India. She is admired for her stylish looks and engaging storytelling which makes her a trendsetter. Her lifestyle YouTube channel is followed by fans who look up to her for inspiration in fashion and daily routines.
4. Sourav Joshi (Sourav Joshi Vlogs)
Sourav Joshi is a household name when it comes to Indian lifestyle YouTubers. His channel, Sourav Joshi Vlogs, is one of the biggest in India, with 36.1 million subscribers. Sourav has achieved YouTube Silver, Gold, and even Diamond Play Buttons, making him one of the most successful creators in the country. His content revolves around his daily life, family moments, and travel vlogs, which makes him very relatable. Sourav’s genuine lifestyle videos have won the hearts of audiences across India. He is considered one of the top lifestyle vloggers because of his ability to connect emotionally with viewers. His journey proves how lifestyle YouTube channels can create massive impact.
5. Nilanjana Dhar
Nilanjana Dhar is a fast-rising lifestyle creator who runs the channel Nilanjana Dhar. She has a huge subscriber base with 3.1 million subscribers and has received YouTube Silver and Gold Play Buttons. Her content includes fashion, beauty, and lifestyle tips that inspire young women across India. Nilanjana’s engaging storytelling and creative presentation make her channel a favorite among viewers who love lifestyle-related content. She is admired for her relatable approach and ability to present everyday life in an entertaining way. Her lifestyle YouTube channel makes her one of the top lifestyle vloggers to watch out for in 2025.
6. Anmol Sachar
Anmol Sachar is a well-known digital creator who manages the channel Anmol Sachar with a strong subscriber base of 1.06 million. He has achieved YouTube Silver and Gold Play Buttons as recognition for his consistent growth. Anmol’s vlogs focus on lifestyle, fun challenges, and behind-the-scenes glimpses into his personal journey. His lifestyle content attracts young audiences who enjoy his humor and creativity. Anmol is considered one of the top lifestyle vloggers because of his unique mix of entertainment and everyday life. His channel represents the new-age lifestyle YouTube channels in India that are fun, engaging, and inspiring.
7. Rinkal Soni
Rinkal Soni is a rising star among Indian lifestyle YouTubers. Her channel, Rinkal Soni, has gained a large following of 3.69 million, and she has received the YouTube Silver Play Button. Her content focuses on daily routines, beauty tips, and lifestyle vlogs that connect strongly with audiences. Rinkal is admired for her down-to-earth style and engaging storytelling. She represents the modern lifestyle vlogger who keeps content simple, real, and entertaining. Her lifestyle YouTube channel makes her one of the top lifestyle vloggers to collaborate with in 2025.
8. Shruti Arjun Anand
Shruti Arjun Anand is a highly popular creator in the Indian lifestyle space. Her channel, Shruti Arjun Anand, has 10.2 million subscribers, and she has been honored with YouTube Silver, Gold, and Diamond Play Buttons. Shruti creates lifestyle vlogs that include beauty tutorials, fashion inspiration, and family content. She is one of the most influential lifestyle YouTubers because of her wide reach and strong connection with women audiences. Her lifestyle YouTube channel has set benchmarks for others in the industry. Shruti is among the top lifestyle vloggers to partner with for impactful collaborations.
9. MostlySane
Prajakta Koli, popularly known as MostlySane, is one of the biggest names in the Indian YouTube community. Her channel has 7.28 million subscribers, and she has received YouTube Silver and Gold Play Buttons. Prajakta creates a mix of lifestyle content, comedy sketches, and relatable vlogs that connect with people across age groups. She is considered one of the top lifestyle vloggers because of her authentic personality and consistent storytelling. MostlySane is admired for keeping her content real and inspiring, which makes her channel one of the most loved lifestyle YouTube channels in India.
10. Garima’s Good Life
Garima’s Good Life is a popular Indian lifestyle YouTube channel with 4.69 million subscribers. Garima creates content around wellness, self-care, family routines, travel experiences, and everyday positivity. She has earned the YouTube Silver and Gold Play Buttons for her achievements. Her vlogs focus on inspiring viewers to live healthier, happier lives while balancing work, family, and personal growth. Garima is considered a lifestyle YouTuber because her content reflects all aspects of day-to-day living, including fitness, food, and travel. Her relatable style and consistent presence make her one of the top lifestyle vloggers to follow and collaborate with in 2025.
Conclusion
These were the top 10 lifestyle YouTubers in India who are making waves in 2025 with their unique content and relatable stories. Each creator brings a different flavor of lifestyle content. For brands looking to connect with audiences in a meaningful way, partnering with these creators through an influencer marketing agency like Idiotic Media can be the best move. Lifestyle YouTubers are the perfect partners because they bring trust, creativity, and influence together. Idiotic Media, a leading meme and influencer marketing agency, works closely with lifestyle creators to help brands build impactful collaborations that truly connect with people.