5 Indian Startups That Grew Their Audience Through Memes

Memes are everywhere today on your phone, in group chats, and all over social media. Brands are now using memes not just for fun, but also for serious marketing. This new trend is called meme marketing. It’s cheap, fast, and super effective.

For startups, memes are a great way to grab attention, build an audience, and go viral, without spending big money. Many Indian startups are now using meme marketing for startup growth, and it’s working really well.

In this blog, we’ll look at 5 Indian brands that used memes smartly and grew their audience. We’ll also show how meme marketing helps brand growth and how a meme marketing agency can help make it happen.

What is Meme Marketing?

Meme marketing is when brands use funny or relatable memes to connect with their audience. These memes usually include current trends, jokes, or pop culture moments that people love to share.

A good meme marketing agency knows how to turn trending topics into content that makes people laugh and remember your brand. For startups, memes can bring quick results without heavy advertising.

Also Read: How to Choose the Right Meme Marketing Agency for Your Brand

How Memes Help Brand Growth

• They go viral fast – Memes are made for sharing.
  
• They’re budget-friendly – No need for big ad spends.
  
• They build personality – Your brand feels more human and relatable.
  
• They connect with young people – Especially Gen Z and millennials.
  

That’s why meme marketing for startups is growing so fast in India.

5 Indian Brands Winning With Meme Marketing

1. Wakefit – #Gaddagiri Campaign

Wakefit, known for sleep and home products, ran the funny and super relatable #Gaddagiri meme campaign. It showed how people love their pillows and beds, especially on weekends.

The memes were based on everyday laziness and “chilling at home” moments. This helped Wakefit go viral with their target audience—young professionals who value sleep and comfort.

2. boAt – “Rock’in India” Memes

boAt used their cool brand image and music angle to connect with Indian youth. Their “Rock’in India” meme campaign showed people enjoying music, ignoring calls, and vibing solo—all with boAt gear.

The memes were trendy, bold, and fun. They made sure boAt stayed in the conversation among Gen Z.

3. Chaayos – “Har Mahine Ka Ho Gaya Hai…” Meme

Chaayos, a tea and snack chain, shared a meme that showed how often people order their favorite chai. The caption was, “Har mahine ka ho gaya hai…”something most people say about their regular tea cravings.

It was simple, super relatable, and made people laugh while also thinking about ordering again. The meme created a perfect mix of humor and marketing.

4. Zomato – “Hot Meals in Just 10 Minutes” Memes

Zomato used memes to promote their 10-minute food delivery feature. They turned this into funny content by showing how fast their delivery is—faster than most people’s decisions!

From confused customer faces to dramatic reactions, Zomato used humor to make a bold statement. Their meme style is quick, sharp, and always on trend.

5. Netflix India – “If Elaichi in Biryani Had a Face” Meme

Netflix India is known for their top-notch meme game. One of their most viral memes showed Arturo, a disliked character from Money Heist, with the caption: “If elaichi in biryani had a face.”

It’s funny because almost everyone can relate to the annoying surprise of biting into elaichi while eating biryani. Netflix used a character people already hate and connected it with a common Indian food complaint. The result? The meme got thousands of likes and shares. It’s a great example of how memes help brand growth through humor, timing, and emotion.

Conclusion

Memes are not just jokes anymore, they’re a powerful marketing tool. For startups with tight budgets, meme marketing is a smart way to grow fast and stay in people’s minds.

Using trending jokes, real-life moments, and pop culture, these 5 Indian startups showed us how memes help brand growth in a fun, easy, and shareable way. If you’re a startup, consider working with a meme marketing agency like Idiotic Media that understands your audience and creates content they love to share. Because in today’s world, a good meme might just grow your business faster than any ad.